Manager, Brand - Build-A-Bear Workshop : Job Details

At Build-A-Bear we believe in the power of imagination, creativity, and memorable experiences. Our mission is to add a little more heart to life by creating unique experiences, lasting connections, and beloved memories that create lasting emotional connections. We are a multi-channel, site-based experience and entertainment company, with diversified categories and consumer segments. We are seeking a highly experienced and strategic Brand Manager to join our dynamic team.

The primary objective for the Brand Manager is to support the development and execution of the company's brand strategies. The role focuses on the development of branding, stories, insights, and strategy that guide merchandising and marketing, collaborating with teams to ensure programs are on strategy and plan.

Responsibilities:

Brand Strategy Execution, brand plans and business objectives

Ensure branding across all elements is consistent with brand guidelines (ex. packaging, naming, etc.)

Oversee branding for multi-faceted advertising, merchandising, and promotional programs

Develop annual brand business reviews

Market & Consumer Insights

Cross-functional collaboration with product, marketing, sales, digital and creative teams to ensure brand consistency and effectiveness.

Brand and Resource Management

Research and analysis with actionable recommendations

Required Qualifications:

Minimum of 8 years' experience in brand management or marketing

Bachelor's degree in related field

Proficiency with Microsoft Office Tools

Excellent oral and written communication skills

Preferred Qualifications:

Experience in brand licensing or CPG

MBA or Master's Degree in related field

Skilled in Data Analysis

Behavioral Traits for Success:

Leads with a confident style that can enliven, engage, and positively impact individuals and groups

Driven to achieve outstanding results

Analytical approach to decisions

Displays strong initiative and self-direction

Comfortable making rapid decisions in ambiguous situations

Results oriented

Motivated to build high-performing people and teams

Maintains a positive outlook when encountering challenging circumstances

Thrives in creating a fun and interactive experiences

Able to remain calm under pressure

Working Environment:

Typical office environment with climate control and sufficient lighting, ergonomic desk/chairs

Hybrid work schedule

Corporate Office located St. Louis, MO

Limited Domestic Travel

Able to lift >25 pounds

Your Performance Will Be Measured On:

Your performance will be measured by your ability to achieve annual department objectives and corporate goals which include but are not limited to the following.

Brand Performance & Sales Impact

Campaign Effectiveness

Use of market data and insights to refine strategies

Decision-making, judgment, and execution

Quality presentations that are engaging and offer actionable insight

Deadlines, Accuracy, and Quality

Ability to foster team collaboration, communication, and performance

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