LN Media & Sponsorship || Senior Brand Manager - Live Nation Entertainment : Job Details

Live Nation Entertainment is the world's leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 620 million tickets sold annually and approximately 10,000 clients worldwide. Live Nation Concerts is the largest provider of live entertainment in the world, promoting more than 50,000 events annually for nearly 7,000 artists in 40+ countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect more than 1,200 sponsors with the 145 million fans that attend Live Nation Entertainment events each year.

Sitting within Live Nation Media & Sponsorship, the Brand Management team is a collection of ambitious, resourceful, passionate, and strategic-minded individuals that thrive in an environment full of variables and unknowns. Seamlessly moving between music strategy presentations, on-site festival activations, social media plans, and client hospitality events, we collaborate with every team at Live Nation to drive our clients' businesses and brands forward.

Team members will be directly involved with the following:

• Client Relationship & Service
• Business Development & Growth
• Program Activation & Performance
• Innovation & Optimization
• Financial Planning & Reporting
• Team Management & Development

What This Role Will Do

• Provides professional, responsive service to clients that ultimately exceeds expectations and builds trust between the client and Live Nation
• Continuously strengthen day-to-day client relationships as well as grow relationships with key client contacts outside of the day-to-day team to support potential renewal and growth of sponsorship programs
• Define, confirm and oversee the measurement of Key Performance Indicators (KPI) for client programs that demonstrate delivery of objectives and return-on-investment
• Manages the successful delivery of contractual assets including planning, execution, measurement, and reporting that optimizes client Net Promoter Scores (NPS) & sponsorship renewals
• Leads (depending on situational needs) key client meetings throughout the year to ensure alignment between LN & client on strategy, delivery and performance of partnership
• Supports the planning and execution of key client activations across Live Nation assets including venues, festivals, promotions, media, hospitality, and content programs
• Serves as internal point of contact for client specific financials including overall profitability, forecasts, and program budgets and ensures timely and accurate financial reporting of sponsorship programs
• Develops and grows relationships with key Live Nation teams to ensure the desired program delivery and results for clients
• Assists Senior Brand Director, VP of Brand Management, Creative team, and Integrated Marketing team, with developing strategic roadmap, creative programs, and business development/growth opportunities for key client relationships
• Gathers, analyzes, and packages key metrics, learnings and growth opportunities into program recaps that demonstrate delivery of objectives and return-on-investment
• Solves problems proactively with timely updates to manager and escalates challenges that require additional attention
• Explores marketing trends, emerging technologies, and best practices to add value to sponsorship programs and drive personal learning & development
• Proactively support peers including helping new staff assimilate into Live Nation and mentoring early-career professionals and College Associates/Interns
• Impacts department wide development initiatives that improve overall team efficiency and effectiveness
• Participates in learning and development sessions that support their annual professional development and growth plans

What This Person Will Bring

• Bachelor's degree in business, marketing, communications, or a related field of study
• 5-8 years of direct experience in brand or account management, client service, media, or entertainment, and/or marketing consulting, advertising or activation agencies (experience working with technology and telecom companies preferred, but not required)
• 1-2 years of direct employee and/or agency management experience
• Strong project management skills including ability to communicate, prioritize, manage, and organize simultaneous projects and deadlines
• Excellent communication skills written, verbal, presentation and visual storytelling
• A proactive, collaborative, and organized working style
• Excellent interpersonal skills for building relationships internally and externally
• Track record of working with recognizable global brands and growing client relationships
• Experience with marketing programs across physical and digital components preferred
• Record of success building, selling, and delivering innovative marketing programs with measurable results
• Ability to proactively identify potential problems and utilize sound decision making to implement the best solutions, relying on managers to provide input and solutions only when necessary
• Knowledge of consumer and market research with ability to integrate sponsorship program recommendations, recaps and other client-oriented communications
• Proficiency in enterprise technology platforms including Microsoft Office, Keynote, Salesforce, Slack, Asana, Tableau or other relevant applications
• Strong passion for music, including knowledge of relevant artists and industry trends
• Ability to travel up to 30% of time or more in season, often nights and weekends and occasionally without significant advanced notice

Benefits & Perks

Our motto is 'Taking Care of Our Own' through 6 pillars of benefits:

Health: Medical, vision, dental and mental health benefits for you and your family, with access to a health care concierge, and Flexible or Health Savings Accounts (FSA or HSA)

Yourself: Free concert tickets, generous paid time off including paid holidays, sick time, and personal days

Wealth: 401(k) program with company match, stock reimbursement program

Family: New parent programs including caregiver leave and baby bonuses, plus fertility, adoption, foster, or surrogacy support

Career: Career and skill development programs with School of Live, tuition reimbursement, and student loan repayment

Others: Volunteer time off, crowdfunding match

Equal Employment Opportunity

We aspire to build teams that reflect and support the fans and artists we serve. Every day we aim to promote environments where everyone can be themselves, contribute fully, and thrive within our company and at our events. As a growing business, we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with.

Live Nation strongly supports equal employment opportunity for all applicants regardless of age, ancestry, color, religious creed, family and medical care leave, mental or physical disability, marital status, domestic partner status, medical condition, genetic information, military and veteran status, political affiliation, national origin, race, sex, gender, gender identity, gender expression, sexual orientation, intersectionality, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation.

We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance and the California Fair Chance Act and consistent with other similar and/or applicable laws in other areas.

We also afford equal employment opportunities to qualified individuals with a disability. For this reason, Live Nation will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations to do so, including reasonable accommodations related to pregnancy in accordance with applicable local, state and/or federal law. As part of its commitment to make reasonable accommodations, Live Nation also wishes to participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek. Any applicant who requires an accommodation in order to perform the essential functions of the job should contact a Human Resources Representative to request the opportunity to participate in a timely interactive process. Live Nation will also provide reasonable religious accommodations on a case-by-case basis.

Hiring Practices

The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

Live Nation recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Live Nation may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job