Lifecycle Marketing Director - OKX : Job Details

Who We Are

At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom. OKX is a leading crypto exchange and developer of the OKX Wallet, providing millions access to crypto trading and decentralized applications (dApps). We are trusted by large institutions and backed by our Proof of Reserves. Our global offices are united by core principles: We Before Me, Do the Right Thing, and Get Things Done, fostering a diverse and rewarding environment. OKX is part of OKG, which offers leading blockchain products like OKX, OKX Wallet, and OKLink.

About the Opportunity

We are seeking a seasoned Director to lead Lifecycle and CRM initiatives across the Americas. This role involves defining and executing email strategies within Global Marketing to support market expansion and engagement in a dynamic environment.

The successful candidate will drive innovation in lifecycle marketing, develop regionally relevant messaging aligned with global goals, and lead a team executing impactful campaigns. Collaboration with product, brand, and regional teams is essential to shape user engagement strategies.

What You'll Be Doing

• Lead Americas Email & CRM Strategy: Define and own the email marketing vision and roadmap tailored to the Americas, aligned with global and local market needs.
• Drive Lifecycle Innovation: Evolve CRM capabilities to deliver personalized, data-driven user journeys that enhance activation, retention, and lifetime value.
• Stakeholder Engagement: Act as a senior contact for regional leadership, advising on marketing initiatives to meet local needs.
• Campaign & Program Ownership: Oversee multi-channel lifecycle programs including onboarding, re-engagement, retention, and cross-sell efforts.
• Creative & Editorial Oversight: Ensure high-quality storytelling, voice consistency, and localization across campaigns.
• Operational Leadership: Build and mentor a team of lifecycle marketers and CRM specialists, ensuring operational excellence and best practices.
• Cross-Functional Collaboration: Partner with product marketing, analytics, design, and regional teams for cohesive user experiences.
• Performance Management: Develop testing strategies and KPIs for continuous optimization using data insights.

What We Look For In You

• 15+ years of experience in Email Marketing, CRM, or Lifecycle, preferably in fintech, crypto, or financial services.
• Success in building and scaling CRM strategies in high-growth environments.
• Expertise in segmentation, automation, and personalization.
• Experience leading cross-functional teams and managing large-scale programs regionally and globally.
• Strong understanding of CEFI and DeFi, with crypto or exchange marketing experience.
• Excellent storytelling and communication skills, capable of articulating strategy to executives.
• Experience managing creative teams and executing high-quality campaigns.
• Data-driven mindset with familiarity with tools like Braze, Salesforce, Iterable, or similar.

Perks & Benefits

• Competitive compensation package
• Learning & Development programs and education subsidies
• Team building and company events
• Wellness and meal allowances
• Comprehensive healthcare schemes for employees and dependents
• Additional benefits communicated during the hiring process

OKX Statement :

We are committed to equal employment opportunities regardless of race, color, religion, sex, sexual orientation, gender identity, age, marital status, disability, veteran status, or criminal records. The salary range for this position is $171,000 - $300,000, depending on experience and qualifications. The total compensation may include bonuses and incentives, along with other benefits. Applicants should apply via our careers site.