Lead Generation Associate - Willis Towers Watson Public Limited Company : Job Details

As a Lead Generation Associate, you will play a crucial role in bridging H&B North Americas Sales Operations with individual Market/ Regional Sales leaders. Responsibilities include: Identify, Qualify and Develop Leads: Generate and develop leads that fit WTWs ideal client profile through outbound and inbound sales activities; identify potential clients and foster relationships to drive business growth. Leverage data and tools to help sales teams identify and prioritize high-potential prospects; develop and pilot data-driven sales campaigns for effective rollout to our sales community. Evaluate leads to determine their readiness for consultant introductions; collaborate with market leadership to direct leads to the most suitable consultants for advancement of the sale. Partner with lead generation and business development counterparts within other WTW businesses to generate cross-sell opportunities. Inbound Lead Strategy and Optimization: Conduct beta and A/ B testing of go-to-market...Associate, Sales Leader, Lead, Operations, Business Services