Lead, Digital Strategy - NBS - Wisconsin Staffing : Job Details

Nelnet Business Services (NBS), a division of Nelnet, Inc., provides payment technology, education services, and learning management solutions to education and faith-based organizations, serving more than 1,300 higher education institutions, 11,500 K-12 schools, 3,500 churches, and millions of individual students, families, and supporters across the globe. Our culture of service enables us to form long-lasting and trusted partnerships, while our focus on creativity and innovative solutions empowers our customer communities to thrive. As a Nelnet company, the perks at NBS go beyond our benefits package. You're part of a community, invested in you as an individual and united by our mission to create opportunities for people where they live, learn and work. The Lead, Digital Strategy for NBS Marketing will drive the vision, execution, and optimization of digital marketing and web strategies across multiple brands. Ideal for a strategic thinker who connects customer journeys to data, drives digital roadmaps, and collaborates with writers, designers, and developers to deliver impactful work. This role will drive strategy for web properties, digital content, SEO/SEM, and performance analyticspartnering with cross-functional stakeholders to shape digital experiences that support business growth.

• Own the digital strategy roadmap across Nelnet Business Services brands and web platforms.
• Lead cross-functional digital initiatives that support brand, demand generation, content, and conversion goals.
• Define and implement UX and SEO strategy in alignment with brand and content goals; ensure web analytics frameworks support strategic decision-making.
• Writing creative briefs, project plans, and project estimates for digital work.
• Develop and implement scalable processes for web governance, optimization, and performance reporting.
• Align with web, creative, and content teams to ensure a cohesive digital presence and execution of the digital roadmap.
• Lead the strategy and implementation of A/B and multivariate testing to inform digital UX and content decisions.
• Oversee programmatic media buying strategy and execution, ensuring alignment with campaign goals, audience targeting, and budget efficiency.
• Manage external vendor relationships and ensure on-time, on-budget delivery of digital projects.
• Collaborate with the Marketing Intelligence and AI Specialist to turn web performance data into actionable insights that inform content direction and UX enhancements
• Stay current on digital trends, technologies, and emerging best practices.

Bachelor's degree in Marketing, Advertising, Digital Communications, UX, Computer Science, or related field.

• Minimum 5 years in digital strategy or digital marketing across multiple brands or business units.
• Proven success in web optimization, digital campaign execution, and stakeholder collaboration.
• Experience in managing or overseeing programmatic media buying platforms and strategies (e.g., Google DV360, The Trade Desk, Amazon DSP).
• Experience with CMS platforms (e.g., WordPress, Sitecore), Google Analytics (including Tag Manager & Search Console), SEO tools, and marketing automation systems.
• Experience working in Hubspot or equivalent Marketing CRM platforms.
• Experience in SaaS, B2B, or education technology markets preferred.

• High level of verbal, presentation, and written communication skills.
• Strategic thinker with strong execution skills.
• High attention to detail and project management experience.
• The ability to grasp and translate technical capabilities into benefits to a wide variety of audiences is crucial.
• Deep understanding of digital UX, SEO, and performance analytics
• Excellent written and verbal communication skills.
• Familiarity with agile workflows and digital sprint planning.
• Ability to manage competing priorities and deadlines across multiple projects.
• Passion for digital innovation, experimentation, and continuous improvement.

Our benefits package includes medical, dental, vision, HSA and FSA, generous earned time off, 401K/student loan repayment, life insurance & AD&D insurance, employee assistance program, employee stock purchase program, tuition reimbursement, performance-based incentive pay, short- and long-term disability, and a robust wellness program.

Nelnet is committed to providing a welcoming and respectful workplace where all associates have the opportunity to succeed. As an Equal Opportunity Employer, we ensure that all qualified applicants are considered for employment. Employment decisions are made without regard to race, color, religion/creed, national origin, gender, sex, marital status, age, disability, use of a guide dog or service animal, sexual orientation, military/veteran status, or any other status protected by federal, state, or local law. We value the unique contributions of every team member and believe that a positive work environment benefits everyone. Qualified individuals with disabilities who require reasonable accommodations in order to apply or compete for positions at Nelnet may request such accommodations by contacting Corporate Recruiting at 402-###-#### or [email protected].