Head of Strategy: Existing Customer Marketing - Citi : Job Details

Develop transformational strategies to consistently improve the ECM Marketing function, touching on best practices, competitive views and deep insight into customers. Drive deep analyses to aid in strategy development, including finding new ways to frame program profitability, developing compelling business cases for strategies, and partnering with USPB Analytics on major analyses and opportunities. Develop and drive initiatives that cross all areas of ECM Marketing and deliver transformation these will include designing a multi-year plan for real-time marketing, overhauling the ECM teams approach to designing and executing Digital Marketing, leading journey mapping for different customer segments, identifying opportunities for enhanced efficiency through process improvements, automation, resource alignment, etc. Design and drive the annual strategic planning process for ECM Marketing for the Transformation, ensuring that overall and within each business that we are advancing key ...Marketing, Strategy, Customer, Business, Banking, Business Services