Head of Product Marketing - Confidential : Job Details

Head of Product Marketing

About the Company

Multi-vertical portfolio of software solutions

IndustryComputer Software

TypePrivately Held, Private Equity-backed

Founded2016

Employees1001-5000

Categories

• Technology
• Internet
• Information Technology & Services
• Digital Media
• Financial Services
• Software Digital Media
• Software

Specialties

• saas
• software
• services
• and smb

About the Role

The Company is in search of a Head of Product Marketing to spearhead the scaling and leadership of its product marketing organization. The successful candidate will be tasked with defining and executing the product marketing strategy, with a focus on driving market research, competitive insights, and market sizing to inform product strategy and go-to-market execution. This leadership role requires close collaboration with cross-functional teams to ensure the company remains at the forefront of trends in the SMB healthcare IT space. The Head of Product Marketing will also be responsible for strategic leadership, market insights, product positioning, go-to-market planning, and the development of a robust voice of the customer strategy. Applicants for the Head of Product Marketing position at the company should have a Bachelor's degree in marketing, business, health informatics, or a related field, with an MBA or advanced degree being a plus. A minimum of 5 years' experience in a leadership role within product marketing, particularly in the B2B SaaS sector, is essential. The role demands exceptional strategic thinking, planning, and the ability to lead and inspire teams. Strong communication, presentation, and influencing skills are required, as is expertise in market research, competitive analysis, and customer insights. Proficiency in marketing automation, analytics, and CRM tools, as well as a proven track record in launching and scaling products, are also key qualifications for this position.

Hiring Manager TitleVP of Marketing

Travel PercentLess than 10%

Functions

• Product Marketing