Head of North America Go-To-Market, Empathy Lab (EPAM) - EPAM Systems : Job Details

Empathy Lab, EPAM's AI-native digital agency, is redefining how global brands connect with customers-using creativity, engineering, and empathy as core levers of growth. We're seeking a bold and strategic commercial leader to drive our go-to-market strategy across North America. This individual will partner directly with CMOs, Chief Digital Officers, and innovation leaders at the world's top brands to shape how they harness AI to deliver more intelligent, personalized, and emotionally resonant customer experiences.

Req.#849219603

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Responsibilities

• Lead the GTM charge for Empathy Lab, one of the first truly AI-native agencies-built within EPAM's global engineering and consulting network

• Help global brands reimagine marketing and customer experience with AI as a creative and strategic multiplier

• Be part of building the agency of the future-where creativity meets code, and empathy meets intelligence

Requirements

• 15+ years in digital consulting, brand strategy, or marketing transformation-ideally within leading digital agencies or global consultancies

• Minimum 5 years of experience directly consulting with CMOs and senior marketing executives, advising on brand transformation, martech modernization, and AI-enabled growth

• Demonstrated ability to sell and lead large-scale engagements at the intersection of strategy, technology, and creative execution

• Experience leading technology-enabled marketing transformation programs for enterprise clients

• Expertise across a range of data-centric marketing domains, including programmatic marketing, measurement, CDPs, personalization and journey orchestration

• Able to guide marketing executives on brand/marketing strategy and creative, alongside business focused topics such as revenue growth, cost takeout and operating model

• Skilled in shaping GTM strategy, building pipeline, and driving commercial growth through a differentiated point of view

• Connects brand, behavior, and business outcomes with a fluency in both creative storytelling and data-driven marketing

• Deep appreciation for how AI is reshaping marketing-able to guide clients through capability building, use case development, and ethical implementation

• Trusted advisor to Fortune 500 CMOs-comfortable leading executive workshops, shaping operating models, and building transformation roadmaps

• Brings a sharp consultative edge paired with strong client empathy and the ability to simplify the complex

• Adept at working across silos-bridging marketing, product, data, and technology teams to drive enterprise change

• Inspires and mobilizes cross-functional teams across business development, strategy, and delivery

• Operates with empathy, urgency, and clarity, modeling the core values of Empathy Lab

• A persuasive storyteller and strategic thinker who can lead both conversations and markets

We offer

• Medical, Dental and Vision Insurance (Subsidized)

• Health Savings Account

• Flexible Spending Accounts (Healthcare, Dependent Care, Commuter)

• Short-Term and Long-Term Disability (Company Provided)

• Life and AD&D Insurance (Company Provided)

• Employee Assistance Program

• Unlimited access to LinkedIn learning solutions

• Matched 401(k) Retirement Savings Plan

• Paid Time Off

• Legal Plan and Identity Theft Protection

• Accident Insurance

• Employee Discounts

• Pet Insurance

• Employee Stock Purchase Program

EPAM is a leading global provider of digital platform engineering and development services. We are committed to having a positive impact on our customers, our employees, and our communities. We embrace a dynamic and inclusive culture. Here you will collaborate with multi-national teams, contribute to a myriad of innovative projects that deliver the most creative and cutting-edge solutions, and have an opportunity to continuously learn and grow. No matter where you are located, you will join a dedicated, creative, and diverse community that will help you discover your fullest potential.

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EPAM Systems, Inc. is an equal opportunity employer. We recognize the value of diversity and inclusion in creating success for our customers, business partners, shareholders, employees and communities. We are committed to recruiting, hiring, developing and promoting employees without discrimination. As a global employer, this commitment includes complying with all laws in the countries in which we operate. Nevertheless, we believe equal employment practices should not be limited to what the law requires. Equal opportunity and inclusion are essential to motivate, empower and recognize the best in everyone.

At EPAM, employment actions are based on individual qualifications, without regard to race, color, religion, creed, gender, pregnancy status, sexual orientation, gender identity, gender expression, marital or familial status, national origin, ancestry, genetics, age, disability status, veteran status, citizenship status when otherwise legally able to work, or any other characteristic protected by law.