Head of Marketing - Recruiting from Scratch : Job Details

Who is Recruiting from Scratch:Recruiting from Scratch is a talent firm that focuses on placing the best candidate for our clients. Our team is 100% remote and we work with teams across North America, South America, and Europe to help them hire.

Title of Role: Head of MarketingLocation: San Francisco, CACompany Stage of Funding: Series AOffice Type: Onsite – 5 Days a WeekSalary: $165,000 – $225,000 base + contingent component + equity

Company Description

We are partnering with a fast-growing Series A AI fintech company that is transforming consumer underwriting for real estate and beyond. With over $20M in funding, $10M in annual recurring revenue, and projected growth of 150–200% this year, the company has already achieved strong product-market fit. Its AI-enabled platform automates application evaluation, fraud prevention, and risk assessment for mortgages and apartment rentals—reducing operational costs and improving accuracy for its clients.

The team is lean, high-performing, and ambitious, with a culture centered on hard work, low ego, and intellectual rigor. This role offers the opportunity to be the first marketing hire, building the marketing function from the ground up in a data-driven, high-growth environment.

What You Will Do

• Build and execute a comprehensive marketing strategy to drive awareness and lead generation.

• Develop a strong content creation engine—including thought leadership, case studies, blog posts, and social media campaigns.

• Launch demand generation initiatives across paid, organic, event, and outbound channels.

• Collaborate with the sales and product teams to craft compelling product positioning and messaging.

• Establish performance metrics and use data to optimize campaigns for ROI.

• Represent the brand at industry events, conferences, and key customer touchpoints.

• Take full ownership of the marketing funnel—from ideation through execution and optimization.

Ideal Candidate Background

• 5+ years of marketing experience, ideally in high-growth B2B SaaS startups.

• Proven success as the first or second marketing hire in a scaling environment.

• Strong background in content creation and strategy with exceptional writing and editing skills.

• Experience building marketing campaigns from the ground up, including demand generation across multiple channels.

• Ability to translate complex technical products into clear, compelling narratives.

• Comfortable in a metrics-driven role focused on generating measurable pipeline growth.

• Mission-oriented, highly intelligent, low ego, and willing to roll up your sleeves.

Preferred

• Experience in fintech, regtech, AI, or related SaaS industries.

• Background in marketing for financial infrastructure, payments, or lending technology.

• Degree from a top-tier university.

Compensation and Benefits and Other Things

• Base salary: $165,000 – $225,000

• Contingent performance-based component tied to pipeline targets

• Equity package (0.10% – 0.30%)

• Opportunity to join a high-growth Series A company with significant upside potential

• 100% in-office work at the San Francisco HQ—collaborative, high-energy environment

• High visibility and direct impact as the first marketing hire shaping the company's growth trajectory

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