Head of Marketing - Aldea : Job Details

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Role: Head of MarketingLocation: Miami, FL (Remote or Hybrid Considered)Commitment: Full-timeAbout AldeaAldea is a next-generation AI company focused on voice-based clinical and expert applications. Our flagship product, Advisor, uses proprietary AI to scale the impact of world-class minds across personal development, finance, parenting, relationships, and more. We're on a mission to bring the best expert guidance in the world to people navigating real-life challenges — whether that's parenting, relationships, health, or personal growth. Our consumer products are voice-first, AI-native, and designed to meet people where they are.As a multidisciplinary team of builders, researchers, and product thinkers, we value clear thinking, sharp writing, and strong user-first intuition.This is a rare opportunity to join an early-stage startup that will help define a new category.About The RoleWe're hiring a Head of Marketing to build the creative engine that powers user growth. You'll lead content and campaign development, manage our external performance marketing agency, and work closely with product, growth, and our world-class advisors to turn strategic ideas into compelling user-facing narratives. This is a rare 0→1 leadership role — perfect for someone who wants to define a category, shape the story of a breakout product, and build the systems to scale it. You'll lead marketing across brand, performance, lifecycle, and product growth — translating insight into traction and vision into habit.You'll work closely with the founders and product team to connect our mission with our market — bringing emotionally intelligent AI to life through messaging, content, and campaigns that resonate deeply.This is a hands-on, execution-focused role. You'll identify the best-performing channels, craft compelling messaging, and design marketing campaigns that resonate with users. You'll manage and direct the agency responsible for funnel operations and performance reporting, but retain ownership of strategy, creative development, and user communication across paid and organic channels. We're not looking for a CMO. We're looking for a creative and analytical marketer who knows how to write, test, and ship campaigns that convert.What You'll Do

• Own the development and execution of our paid and organic marketing strategy
• Identify which marketing channels to pursue and oversee testing strategy across them
• Work directly with our performance marketing agency — guiding strategy, reviewing data, and holding them accountable for funnel execution and reporting
• Build a content factory in collaboration with our advisors, using repeatable formats to scale their voice across channels
• Work hand-in-hand with advisors to develop creative ideas and turn them into effective campaigns
• Write copy for paid ads, landing pages, email sequences, and more
• Launch and optimize email, text, and lifecycle campaigns that drive activation and retention
• Define and track KPIs using dashboards, cohort analysis, and structured reporting
• Translate user behavior and campaign data into actionable insights
• Collaborate with product, design, and engineering to align marketing and product messaging

RequirementsYou Might Be a Fit If You...

• Have experience leading marketing or growth at startups or fast-moving teams
• Are an exceptional writer who can simplify complex ideas into compelling messages
• Think across paid and organic — and understand how brand, product, and performance intersect
• Have strong analytical skills — you're comfortable interpreting performance data and dashboards
• Know how to evaluate and manage external vendors or agencies
• Are creative and proactive — you don't wait for a roadmap, you help create it
• Have experience with CRMs, email marketing, landing page builders, and analytics tools
• Can work cross-functionally and communicate clearly with technical and non-technical teammates

Bonus Points

• Experience in AI, health, coaching, or expert-driven businesses
• Knowledge of Meta, TikTok, Google Ads, or other performance platforms
• Have helped build a content engine or media presence from the ground up
• Familiarity with marketing tools like Hubspot, User.io, Mixpanel, or Looker
• Ability to manage freelancers or creators to execute against your ideas

This role is ideal for someone who's ready to lead — but still loves to write, test, and build.BenefitsCompensation & BenefitsWe are a well-funded, Seed-stage company preparing for launch. We offer:

• Competitive base salary
• Performance-based bonus based on achieving goals
• Equity participation
• Comprehensive benefits, including health, dental, vision, and paid time off
• Flexible work environment—based in Miami, hybrid OK. Remote considered
• Option to start on a contract basis with potential for full-time hire

Seniority level

• Seniority levelMid-Senior level

Employment type

• Employment typeFull-time

Job function

• Job functionMarketing
• IndustriesIT Services and IT Consulting

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