Head of Demand Generation & Lifecycle - Harnham : Job Details

Head of Demand Generation & Lifecycle

Location: San Francisco or New York (Hybrid – 3 days per week in office)

Salary: $230-250k base + RSUs

A high-growth cloud platform—trusted by some of the world's most innovative enterprises—is scaling its go-to-market engine. We're looking for a digital lifecycle leader to design and execute the entire enterprise customer journey, from first touch through expansion.

What You'll Do

• Own the enterprise lifecycle strategydesign and optimize the digital journey from sign-up to renewal.
• Drive qualified pipelinebuild programs that feed sales-qualified opportunities and accelerate deal velocity.
• Boost onboarding & adoptionlaunch in-product flows, personalized nudges, and proof-of-value experiences.
• Run experimentsscale campaigns that increase conversion at every stage—activation, demo-to-pipeline, expansion-to-ARR.
• Lead & grow the teamhire and mentor a high-performing lifecycle growth team.

What We're Looking For

• Deep experience in growth, lifecycle, or demand generation within enterprise SaaS.
• Proven ability to build lifecycle programs that create and accelerate enterprise pipeline.
• Strong analytical skills and fluency in funnel metrics (MQL ? SQL ? SQO ? ARR).
• Expertise with marketing automation and multi-channel orchestration (Salesforce, Marketo, 6sense, Braze, Looker).
• Comfort working cross-functionally with product, sales, engineering, and data science.

Why Join

• Shape how global enterprises adopt modern web infrastructure and AI-powered applications.
• Build a digital lifecycle function from the ground up with a direct mandate to deliver measurable pipeline and ARR growth.
• Join a culture that values speed, experimentation, and customer obsession.