Head of Content – Luxury Brand - Sienna Charles : Job Details

Sienna Charles is a private luxury travel and lifestyle concierge serving ultra-high-net-worth clients worldwide. We craft highly personalized experiences for discerning members, and our content reflects that standard of exclusivity, precision, and inspiration.

We are seeking a Head of Content to lead all content strategy and execution across channels. This is a fully remote role, but candidates must be based in the New York City area with occasional in-person collaboration opportunities.

• COPYWRITING & SALES WRITING: Lead content creation for the brand including website copy, sales materials, email campaigns, SEO blog posts, newsletters (member & marketing), trend reports, lead magnets, ads, and thought leadership.
• TEAM & PROJECT MANAGEMENT: Translate the CEO's vision into actionable content strategies. Oversee internal team members and external vendors to ensure timely delivery of high-quality content across all channels.
• CONTENT PLANNING: Build and manage a comprehensive content calendar aligned with marketing goals, ensuring consistency in brand voice and tone across all platforms.
• SYSTEMS, DATA & REPORTING: Use digital marketing and analytics tools (Google Analytics, Ads, email, social) to track content performance. Maintain dashboards and provide insights and recommendations to optimize content strategy.

• PERSUASIVE & HUNGRY: Driven to achieve and exceed goals while maintaining professionalism.
• STRATEGIC & CREATIVE: Challenges the status quo with innovative, research-backed approaches.
• BRAND BUILDER: Skilled in creating a differentiated market position and elevating brand awareness.
• PRIORITIZATION SKILLS: Organized, deadline-driven, and capable of balancing multiple priorities.
• LUXURY MARKET SENSIBILITY: Understands the nuances and expectations of ultra-high-net-worth audiences.

• Proven experience as a Content Manager or Head of Content.
• 3+ years of combined content strategy and management experience.
• Advanced degree in Marketing preferred.
• Strong knowledge of marketing principles, digital platforms, and procedures.
• Experience creating content for ultra-high-net-worth or luxury audiences.

• Fully remote role.
• Must be based in New York City (occasional office collaboration).
• Must have availability during 8am–5pm EST.

Sienna Charles offers a fast-paced and engaging workplace where every team member has a direct impact. You'll work closely with the CEO and COO in a small, elite team environment. If you thrive in high standards of precision, creativity, and efficiency — and you want your work to influence a luxury brand at the highest level — this role is for you.

If high expectations intimidate you, please do not apply. But if they excite you, we encourage you to continue.