Head of Content - Hyro : Job Details

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Hyro, the leader in Responsible AI Agents for Healthcare, enables health systems to safely automate workflows and conversations across their most valuable platforms, services, and channels—including call centers, websites, SMS, mobile apps, and more. Hyro's clients, which include Intermountain Health, Baptist Health, and Hackensack Meridian Health, benefit from AI agents that are fully HIPAA-compliant, fast to deploy, easy to maintain, and simple to scale—generating better conversations, successful patient outcomes, and revenue-driving insights.

What Are We Looking For?

When you see a misplaced semicolon, you're triggered. Spelling mistakes? !@#$ no. Not on your watch, not in this lifetime. You love to write—the right way. Beautiful brands inspire you, and you know that what gives them power is the quality and consistency of content, both written and visual. That's why you'll make a phenomenal Head of Content Marketing at Hyro. You're excited by the opportunity to take part in building and expanding our brand awareness and demand generation campaigns through remarkable landing pages, white papers, blog posts, newsletters, social media posts and more. You know how to build a powerful content calendar and strategy that aligns with overall marketing goals and KPIs, and can manage freelancers with your eyes closed. Well, maybe keep your eyes open. You're a brilliant thinker and executor, with great attention to detail. Finally, you seek impact—you're driven to actively participate in the development of our marketing processes and the amplification of our brand. Does this sound like you? If you're motivated, smart, creative, and a phenomenal writer and editor, we want you to grab your cape and become a SuperHyro.

Responsibilities

• Build a content strategy that supports Hyro's business objectives, projects a strong brand voice, and grows audience engagement across all marketing channels, ultimately creating superfans
• Oversee the creation, repurposing, and distribution of varying types of content, including blog posts, employer marketing materials, event marketing materials, white papers, reports, paid ads, emails, video scripts, social media content (mostly LinkedIn), and web/SEO copy
• Mentor and manage content marketers, ensuring high-quality output and alignment with marketing OKRs
• Lead with industry trends, tips and tricks; apply new content marketing innovation and emerging technologies –including AI-driven content tools
• Spearhead thought leadership development; find featured media opportunities for the Hyro executive team, including podcasts, articles and social media, and foster relationships with key healthcare influencers
• Develop a functional content calendar and strong workflows for the production of content, segmented for our different key personas in healthcare
• Ensure all content is on-brand for Hyro, consistent in terms of style, quality and tone of voice, with clear editorial guidelines
• Supervise freelance writers; be an arbiter of best practices in grammar, messaging, writing, and style
• Gather data from HubSpot and Google Analytics (or collaborate with those who do) to analyze performance, engagement metrics, and audience behavior to improve content strategy and delivery
• Perform periodic research and audits of Hyro's competitors' content strategy
• Have a ton of fun along the way

Requirements

• 5+ years experience in content creation, content marketing, and social media strategy, preferably in a health tech or high-growth B2B startup environment
• Academic background in communications, journalism or marketing
• Native English –verbal and written communication
• Strong writing portfolio consisting of marketing campaigns, marketing collateral and other strong written materials
• Experience managing content teams – an advantage
• Experience with HubSpot — an advantage
• Familiarity with Elementor / html+CSS — an advantage
• Fun personality and positive attitude
• Self-motivated and independent
• Ability to adapt and thrive in a fast-paced environment
• Great organizational skills and ability to prioritize and meet deadlines
• Excellent written and verbal communication skills
• Methodological, organized and driven

Hyro is an equal opportunity employer. We do not discriminate against any employee or job applicant on the basis of race, color, gender, national origin, age, religion, creed, disability or sex.

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