Head of Brand Strategy - Duel Tech : Job Details

This range is provided by Duel Tech. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

$200,000.00/yr - $230,000.00/yr

Location: New York, HybridSalary: $200,000–$230,000 (OTE $240,000–$300,000)

About Us

Duel is a SaaS company on a mission to make Brand Advocacy the industry standard philosophy for building brilliant retail brands. It was founded by world record-breaking adventurer and former brand ambassador Paul Archer. We exist to show that companies built for advocacy can change the world. In today's hyper connected world in which social media is now twice the size of all other media channels combined and entirely user-generated, the most successful brands are the ones investing in people and in community, not in ads.

The Duel Brand Advocacy Solution allows enterprise brands to do just that. We have onboarded over 60 influential brands such as Abercrombie & Fitch, Charlotte Tilbury, Spanx, Victoria's Secret, LUSH and Elemis. The Duel team's global presence includes offices in New York City & London. Our team of 60+ is composed of psychologists, brand experts and community builders, combining cutting-edge brand expertise with seasoned SaaS experience.

Backed by top European VCs, Duel recently announced a $16 million Series A, which will accelerate growth in the US from our base in New York, and bring our entirely AI-driven product vision to life to equip brands with the solution needed to drive growth through thousands of advocates, customers, creators and brand ambassadors.

At Duel, the Head of Brand Strategy will build and lead a team of Brand Strategists who will drive the strategic direction of Brand Advocacy and Advocacy Programs with enterprise brands. This leadership position requires a blend of hands-on strategic delivery, team leadership, and a unique ability to operate at the intersection of agency-grade strategic services and the commerciality of deploying a software solution.

Our strategy team works closely with the Sales Team and our Account Managers to design winning brand strategies for implementing advocacy and building community at the company level and for deploying the Duel Technology to manage and scale advocacy programs. You will unearth broader consumer insights, evaluate digital behaviors, and translate them into actionable recommendations that give our brands clarity on advocacy. Both planning and data analytics are essential, and we strive to deliver a remarkable experience for all our brand partners.

• Partner with sales teams to consult, advise, run workshops and provide insight so together you can translate brand advocacy strategies into compelling commercial propositions, driving significant Gross Advocacy Value into proposals and ensuring brands buy into the advocacy vision from day one
• Build a strategic framework that becomes the standard playbook of our active enterprise brand accounts and is embedded into our platform experience.

Support Duel's Accounts and Client Services team on all things Brand Strategy:

• Advising or running workshops in the implementation journey, supporting business reviews, identifying strategic gaps, and uncovering growth levers across the customer lifecycle.
• Drive measurable commercial impact by working cross-functionally to deliver remarkable outcomes that become case studies for future sales efforts and demonstrate clear ROI on brand advocacy investments
• Guide brands through insight-led playbooks that turn raw ambition into repeatable frameworks, and scalable tools our brands (and Duel) can rely on to activate communities and drive loyalty at scale.

• A background in building Brand Strategy teams, either within agencies/consultancies, tech or in-house; we are especially interested if you have built strategy from the lens of delivering a tech solution.
• 10+ years of experience in brand strategy, consumer or integrated marketing, service design, or product-adjacent roles, with at least 3 years in a leadership role
• Strong experience in developing and executing brand strategies, preferably in the beauty, fashion, lifestyle or CPG industries.

• Flexible working hours - if you need to fit around childcare or life, we understand.
• 25 PTO Days + 11 Statutory Holidays + End-of-year break (3-4 additional days depending on dates)
• Options scheme for all full-time employees - it's important to us that everyone shares in what we build.