Head of Brand Strategy - NowThis : Job Details

$165,000.00/yr - $190,000.00/yr

About NowThis

NowThis is redefining media for a new generation, leading the charge as a digital-first brand that resonates with over 98 million people globally each month. NowThis…is GenZTV. We're transforming scrolling to tuning in, by reinventing destination viewing through bingeable, social-first content that meets our audiences on the platforms where they live.

NowThis is looking for a Head of Brand Strategy. As our Head of Brand Strategy, you will be a senior leader responsible for shaping how NowThis shows up in the world — not just as a publisher, but as a cultural brand. You will set the direction for partnerships, collaborations, and brand extensions that unlock new audiences, revenue opportunities, and competitive differentiation. This role will incorporate heavy cross functional collaboration across: Editorial, Sales, and Senior Leadership and will oversee our creative director to ensure design and brand experiences reflect and advance the strategic vision.

Responsibilities include:

• Serve as our “Chief Cool Officer” - define the vision for our brands that sets us apart and establishes us as leaders in the space
• Anticipate cultural shifts and emerging platforms, ensuring that NowThis leads rather than follows
• Develop a multi-year roadmap for brand growth across partnerships, experiential, licensing, and co-branded initiatives
• Collaboratively define the partnership vision and priorities that align with company objectives, balancing short-term revenue opportunities with long-term strategic positioning
• Source, structure, and negotiate high-impact partnerships with fashion, music, entertainment, tech, and cultural players
• Work alongside the Editor-in-Chief to ensure brand extensions align with editorial voice and mission as well as collaborate with Sales, Senior leadership, Legal, and Operations to ensure partnership initiatives are scalable and profitable
• Oversee the Creative Director to ensure brand experiences (visuals, activations, campaigns) execute against the strategic vision
• Act as a senior external face of the company with partners, advertisers, and industry thought leaders
• Oversee creation of partnership decks, pitches, and case studies that communicate NowThis' unique value when needed
• Other duties as assigned

Success will look like:

• Champion a bold multi-year brand vision that cements NowThis as a cultural leader and marketplace differentiator
• Deliver high-impact partnerships and brand extensions that drive both cultural relevance and measurable revenue growth
• Expand NowThis beyond editorial through signature experiences, collaborations, and cultural moments that resonate with Gen Z
• Build strong cross-functional alignment so brand strategy fuels editorial excellence, creative innovation, and sales success.

Must Haves:

• 7+ years of progressively-increasing responsibilities in business development and/or strategic partnerships, or innovation roles ideally within media, entertainment or consumer culture
• A trendsetter and tastemaker that understands how to connect to GenZ culture in an entrepreneurial environment
• Network in fashion, music, experiential, and entertainment with proven track record of partnership building
• Excellent collaborator, able to bring together editorial, design, and sales perspectives to create cohesive outcomes
• Strong strategic operator, able to translate company objectives into partner proposals and executable roadmaps
• Strong financial background with the ability to create a P&L, do financial modeling and structure and negotiate deals
• Managerial experience leading creative, strategy, or cross-functional teams, with a track record of developing talent and delivering results through others
• Resourceful with the ability to thrive in fast-moving, ambiguous environments

Excellent communication and presentation skills — persuasive with both creative and commercial leaders

• Director

• Full-time

• Marketing and General Business

• Online Audio and Video Media, Technology, Information and Media, and Social Networking Platforms

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New York, NY $170,000.00-$190,000.00 2 weeks ago