Head of Brand - VTEX : Job Details

Head of Brand

VTEX

Job Location : New York,NY, USA

Posted on : 2024-06-03T00:33:29Z

Job Description :

As the Head of Brand, you will play a pivotal role in shaping VTEX's global presence. You will be the guardian of our brand identity and voice, ensuring consistency and resonance across all touchpoints. Your primary responsibility is crafting and executing brand strategies that elevate awareness, perception, and affinity for global VTEX solutions. You will lead a team dedicated to shaping the brand narrative, visual identity, and customer experience to drive demand generation, sales, and adoption.

Your role as the Head of Brand is not just about strategy and execution. It's about collaboration and teamwork. You will work closely with cross-functional teams to translate business objectives into compelling brand initiatives. You'll oversee brand campaigns, messaging, and creative executions while focusing on market insights and consumer trends. Additionally, you will be pivotal in enhancing VTEX's presence at key industry events, ensuring alignment with the brand's positioning and messaging.

Responsibilities:

  • Develop and implement comprehensive brand strategies and Messaging to drive awareness and differentiation across +40 countries.
  • Lead the creation of brand campaigns across various channels, ensuring alignment with business objectives and audience preferences.
  • Lead the design team to create the website's new pages, global campaigns assets and product marketing campaigns.
  • Define and maintain brand guidelines, ensuring consistency across all communications and touchpoints.
  • Collaborate with regional teams to execute brand activations, events, and sponsorships.
  • Monitor and analyze brand performance metrics, leveraging insights to optimize strategies and initiatives.
  • Champion brand advocacy internally and externally, fostering a culture of brand stewardship and excellence.
Who you are
  • 8+ years of experience in brand management or related field
  • Proven track record of developing and executing successful brand strategies
  • Deep understanding of marketing principles, consumer behavior, and industry trends
  • Strong leadership and team management skills
  • Excellent communication and collaboration abilities
  • Analytical mindset with a focus on data-driven decision-making
  • Spanish and Portuguese (preferred)
  • Passion for brand storytelling and creativity
About VTEX

VTEX (NYSE: VTEX) is the enterprise digital commerce platform where global brands and retailers run their world of commerce. VTEX is trusted by more than 2,400 customers, such as AbInbev, Carrefour, Colgate, Motorola and Whirlpool, with over 3,200 active online stores across 38 countries*.

Founded in the year 2000, VTEX has a history of being unstoppable. Completely against the odds, VTEX is leading a high-tech industry and positioned above market giants. We are building an extraordinary future with more than 1,700 employees scattered across 18 locations in 12 countries in Latin America, North America, Europe, and Asia.

At VTEX, you will work in a challenge-driven environment and collaborate with amazing peers. If you are powerful individually, join us, and we will be unstoppable together.*as of FY ended on December 31st, 2021

  • Reimbursement of up to 65% for foreign language classes (English, Portuguese);
Please, select your English proficiency: *

Please, select your Spanish proficiency: *

Please, select your Italian proficiency: *

Please, select your French proficiency: *

Are you eligible to work in the country you're applying for? *

We define eligibility as being a citizen, a permanent resident or a work visa holder.

How did you hear about this position? *

What is your annual salary expectation? *

Do you have any family members currently working at VTEX? If so, please list their names and their positions. *

Do you have any close friends or relatives who are Public Officers? If so, please list their names and their position in their government agency. (Private) *

(A Public Officer stands for anyone who, even if transitionally, occasionally or without remuneration, holds a position, employment or public function in government bodies, state entities or diplomatic representations, as well as in legal entities controlled, directly or indirectly, by the government or in international public organizations.)

Have you applied for this position in less than 4 months? *

Do you have any special needs that we should be aware of in order to accommodate you during the recruitment process? Feel free to specify which one in affirmative case. *

On Data Privacy *

Privacy NoticeThe personal data provided during this selection process will be collected and used exclusively for the purpose of evaluating and selecting candidates. By proceeding with your registration, you are aware of the collection, use, and storage of your personal data by VTEX. For further details on how your data will be processed, please visit . You will find information on (i) how personal data is processed in VTEX selection processes; (ii) what types of data VTEX collects; (iii) your rights as a data subject; and (iv) how long VTEX processes your data. If you have any questions, please contact our DPO at [email protected] or request the exercise of your rights as a data subject at .

Confidentiality Notice *

The information shared with you during this selection process is strictly confidential and is intended for your evaluation only, and it must be kept strictly confidential by you. It is prohibited to disclose, copy, reproduce or use this information for any other purpose without VTEX's prior authorization in writing. By enrolling in this selection process, you acknowledge that the improper use of the information shared with you may result in losses for VTEX, which may be the subject to remedies.

The obligation of confidentiality will remain in force even after the completion of the selection process. By proceeding with your application, you certify that you read, understood, and agree to the confidentiality terms set forth therein.

If you have any questions about your confidentiality responsibilities or need to report any violation or suspected violation, please immediately contact VTEX's designated contact.

We appreciate your cooperation in protecting and preserving VTEX's confidential information.

Demographic Questions

We invite you to complete this optional survey to help us evaluate our diversity and inclusion efforts. Submission of the information on this form is strictly voluntary and refusal to provide it will not subject you to any adverse treatment or affect your job application. Additionally, this is not public information, meaning that it will not be shared to your recruiting team nor interviewers.

Do you live with any disabilities? (Select one) * Yes, I live with multiple disabilities Yes, I live with a disability No Other I don't wish to answer Which racial/ethnic group best represents you? (Select one) * White Black Pardo (based on IBGE - Brazilian Institute of Geography and Statistics - Brazilian category) East, Central and/or Middle East Asian West, South and/or Southeast Asian Indigenous Hispanic or Latino Other I don't wish to answer How would you describe your sexual orientation? (Select one) * Heterosexual Homosexual Bisexual Asexual Pansexual Other I don't wish to answer How would you describe your gender identity? (Select one) * Cisgender Woman Cisgender Man Transgender Woman Transgender Man Non Binary Other I don't wish to answer

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