Head of Audience Development - The Hired Guns : Job Details

Head of Audience Development Wanted at Groundbreaking Independent Media Platform!

Salary range: $120,000 to $150,000 per year

Are You the Missing Piece?

Have you successfully grown and nurtured audiences (especially in the 18-34 age group) using data-driven strategies, multi-channel campaigns, and platform-specific engagement techniques? Is it important to you to work for a mission-driven organization focused on saving democracy? If you answered yes to both of these questions, please keep reading.

This award-winning global news platform is looking for a highly motivated individual to lead audience growth at a time when people need independent news more than ever. As Head of Audience Development, you will lead and mentor a small group as well as be a strong presence on the leadership team. You'll play a key role in turning casual followers into loyal supporters using digital fundraising and audience-driven revenue strategies.

It will be your responsibility to spearhead multi-platform engagement across YouTube, email, social media, and apps—while also driving revenue growth through audience-driven fundraising initiatives that you will work on with the Director of Development.

What's it going to take to score an interview?

• Strategic Leadership in Audience Growth: Proven track record in audience development, particularly in growing and engaging digital audiences across multiple platforms (email, apps, YouTube, social media platforms, Reddit, and websites). Experience in reaching the 18-34 age group audience is a major plus.
• Expertise in Multi-Channel Campaign Management: Strong background in designing and executing digital campaigns using Google Ads, email marketing, splash pages, and native apps to drive audience engagement and fundraising.
• Data-Driven Decision Making: Ability to analyze audience behavior, create dashboards, track key performance indicators (KPIs), and optimize strategies based on data insights to maximize engagement and revenue.
• Team Leadership and Cross-Functional Collaboration: Experience managing at least two direct reports and working cross-functionally.
• Ability to Develop New Revenue Streams through Audience Engagement: Track record of successfully growing digital platform-based contributions; specific experience with YouTube is crucial.

You should take this meeting because …

If you love figuring out how to reach and engage more people, this is your chance to make a real impact. This role gives you the freedom to bring in fresh ideas and implement strategies that will make a difference. If you care about independent journalism and getting important stories in front of more people, this is a role where your skills will directly help shape the future of news. Sound good? Get in touch with us today!