Growth Marketing Manager - HelloFresh : Job Details

Join to apply for the Growth Marketing Manager role at HelloFreshJoin to apply for the Growth Marketing Manager role at HelloFreshAt HelloFresh, we're at the heart of innovation and customer centricity. As our new Growth Marketing Manager, you'll be instrumental in driving both profitable growth and unwavering customer retention. This role is for a highly agile, creative, and experimental marketer, ready to test, learn, and scale initiatives that truly resonate with our customers. You'll operate at the intersection of creative marketing and deep customer understanding, with a direct impact on our strategic expansion and customer loyalty. You'll report directly to the Marketing Director of HelloFresh US and work cross-functionally across marketing, product, and operations teams.You will...Lead Innovative Growth Initiatives: Spearhead hacky and innovative marketing efforts to drive profitable growth. Partner closely with campaign managers to design and execute unique initiatives, including special partnerships and breakthrough incentives that expand our reach.Build & Optimize Retention Campaigns: Design and execute impactful retention campaigns, focusing on initiatives that genuinely matter to our customers. This includes identifying and testing small, high-impact changes to their experience, such as in-box gifts or personalized communications.Drive End-to-End Community Engagement: Own the strategy and execution of community engagement efforts, from initial customer onboarding to fostering long-term relationships. Collaborate with the actives management, organic social, and menu teams to develop initiatives that deeply engage customers with our product, brand, and community.Initiate Special Growth Projects: Identify and launch new opportunities for customer acquisition outside of our traditional marketing channels, leading special projects that expand our Total Addressable Market (TAM).You have...Creative & Experimental Approach: You thrive on testing and learning with a can-do-more-with-less mindset, taking a creative and hacky approach to launch quick, iterative initiatives for rapid insights. You're comfortable rolling up your sleeves when resources are constrained and can leverage agencies efficiently.Strong Communication & Project Management: You translate strategic objectives into compelling marketing messages, effectively brief creative teams, and can write clear, engaging copy independently. You have a proven ability to manage complex projects end-to-end, navigating and collaborating within a dynamic organizational structure.Data-Driven & Customer-Centric: You possess a strong capability to comprehend complex data, transforming it into actionable insights and meticulously tracking initiative performance to ensure reliable learning. You also have a deep understanding of customer needs and approach problems with empathy, driving improvements in the customer experience.Experience: 4-5 years in fast-paced environments, with a direct connection to marketing and a strong customer focus.You'll get…Competitive salary, 401k with company match that vests immediately upon participation, and company equity plan based on roleGenerous PTO, including sabbatical, and parental leave of up to 16 weeksComprehensive health and wellness benefits with options at $0 monthly, effective first day of employmentTuition reimbursement for continuing education (upon 2 years of service)Up to 85% discount on subscriptions to HelloFresh meal plans (HelloFresh, Green Chef, Everyplate, and Factor_)Access to Employee Resource Groups that are open to all employees, including those pertaining to BIPOC, women, veterans, parents, and LGBTQ+Inclusive, collaborative, and dynamic work environment within a fast-paced, mission-driven company that is disrupting the traditional food supply chainThis job description is intended to provide a general overview of the responsibilities. However, the Company reserves the right to adjust, modify, or reassign work tasks and responsibilities as needed to meet changing business needs, operational requirements, or other factors.New York Pay Range$121,500—$136,700 USDSeniority level Seniority level Mid-Senior levelEmployment type Employment type Full-timeJob function Job function Marketing and SalesIndustries Consumer ServicesReferrals increase your chances of interviewing at HelloFresh by 2xGet notified about new Growth Marketing Manager jobs in New York, NY .New York, NY $90,000.00-$100,000.00 1 week agoNew York, NY $65,000.00-$116,000.00 2 weeks agoManager, Ads Marketing - Scaled Channels & Content New York, NY $225,000.00-$325,000.00 1 week agoManager, Marketing (L'Oreal Paris Skincare) New York, NY $98,400.00-$119,170.00 1 week agoNew York City Metropolitan Area $120,000.00-$135,000.00 2 weeks agoInstagram Global Consumer Brand Marketing Manager New York, NY $150,000.00-$211,000.00 2 weeks agoNew York, NY $138,000.00-$170,000.00 2 weeks agoNew York City Metropolitan Area $65,000.00-$82,000.00 2 weeks agoNew York, NY $83,000.00-$119,000.00 1 month agoSocial Media Strategy & Content Assistant Manager New York City Metropolitan Area $80,000.00-$85,000.00 1 week agoNew York City Metropolitan Area $90,000.00-$100,000.00 1 week agoNew York, NY $125,000.00-$195,000.00 1 week agoAssistant Brand Manager, Integrated Brand Marketing New York, NY $100,000.00-$135,000.00 1 week agoNew York City Metropolitan Area $130,000.00-$175,000.00 2 weeks agoNew York City Metropolitan Area $165,000.00-$170,000.00 3 weeks agoNew York, NY $80,000.00-$95,000.00 3 weeks agoNew York, NY $72,000.00-$78,000.00 3 days agoNew York, NY $160,000.00-$175,000.00 3 days agoNew York, NY $128,000.00-$186,000.00 1 week agoNew York, NY $65,000.00-$80,000.00 2 days agoNew York City Metropolitan Area $100,000.00-$115,000.00 4 weeks agoNew York, NY $106,000.00-$160,000.00 2 days agoNew York, NY $118,000.00-$133,000.00 2 weeks agoDirector of Brand Marketing - Color & Conservation New York, NY $165,000.00-$180,000.00 3 days agoNew York, NY $74,300.00-$99,600.00 1 week agoNew York, NY $62,000.00-$65,000.00 2 days agoNew York, NY $90,000.00-$120,000.00 1 day agoNew York, NY $130,000.00-$144,000.00 1 week agoNew York, NY $158,000.00-$223,000.00 2 weeks agoNew York, NY $100,000.00-$115,000.00 3 weeks agoNew York, NY $115,000.00-$125,000.00 2 weeks agoNew York, NY $128,000.00-$186,000.00 2 weeks agoNew York, NY $120,000.00-$150,000.00 3 days agoSocial Media Manager and Content Creator New York, NY $128,000.00-$186,000.00 2 weeks agoWe're unlocking community knowledge in a new way. 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