GROWTH MARKETING MANAGER - Rebellion Group : Job Details

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Job DescriptionJob Summary:We're a boundary-pushing marketing agency, striving for daring and different. We like to escape the mundane and never fall into being play-it-safers or creatures to commonplace. The Growth Marketing Manager will play a pivotal role in shaping and executing marketing strategies for clients, focusing on technical SEO, advanced analytics, strategic CRM marketing, and effective customer engagement experiences with a focus on conversion. This role demands a high degree of collaboration with cross-functional teams and a proactive approach to leveraging data-driven insights to optimize campaigns and improve overall marketing effectiveness. Reports to the Director of Martech & Conversion Rate Optimization This position requires the candidate to work on-site at our Cheshire, CT office.What You'll DoKey responsibilities will include, but are not limited to, the following:

• Utilize advanced tools like HubSpot, Salesforce, Google Analytics, Looker Studio and Google Ads to measure performance to inform data-driven decisions.
• Build high-converting landing pages utilizing visual editing software in collaboration with strategy and creative teams to align with our marketing campaigns and business objectives.
• Manage end-to-end email marketing and SMS campaigns, utilizing segmentation, configuring and deploying automation, and personalization to enhance customer engagement and maximize campaign performance.
• Configuration and ongoing management of reporting platforms such as Looker Studio to ensure marketing strategies are aligned with business goals and deliver on key performance indicators (KPIs).
• Work with project teams to understand the client, the projects and how to leverage your subject matter expertise to support client business needs.
• Provide strategic guidance for CRM and email marketing projects.
• Work with Rebellion Group Project Managers, Client Service Leads and Project teams to ensure deliverables are completed to the highest quality and consistent with client's direction and business goals.
• Remain up-to-date and share industry and marketing trends, aware of new technologies and solutions.

About You

• 3-5+ years experience in digital marketing, with a proven track record in analytics and/or email marketing.
• Experience in building landing pages using drag-and-drop website builder platforms such as Weebly, Wix, Squarespace, or Webflow.
• Experience in digital marketing tools such as Google Analytics, Looker Studio/Data Studio, and Google Ads is highly preferred.
• Proficient experience in CRM and email marketing platforms such as HubSpot, Salesforce, Klaviyo, etc.
• Strong analytical skills, with proficiency in leveraging data to inform marketing strategies and decisions.
• Excellent communication and collaboration skills, capable of working effectively across teams and with various stakeholders.
• Bachelor's degree in Marketing, Business, or a related field.
• Strategic thinking with a focus on impact and results.
• A proactive and creative approach to problem-solving in a dynamic and fast-paced environment.
• Ability to manage multiple projects simultaneously, maintaining focus and efficiency.
• Marketing agency experience is a plus.
• This position requires at least 4 days per week in the Cheshire office, with one of those days being Wednesday.

EQUAL OPPORTUNITY EMPLOYER

Seniority level

• Seniority levelMid-Senior level

Employment type

• Employment typeFull-time

Job function

• Job functionMarketing and Sales
• IndustriesAdvertising Services

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