Group Marketing Manager- Sales and Field Enablement - Intuit : Job Details

Overview

Intuit is a global technology platform that helps consumers and small businesses overcome their most important financial challenges. Serving more than 100 million customers worldwide with TurboTax, Credit Karma, QuickBooks, and Mailchimp, we believe that everyone should have the opportunity to prosper. We never stop working to find new, innovative ways to make that possible. The Group Marketing Manager – Sales and Field Enablement role is part of the Assisted Growth Strategy Team for TurboTax Commercialization. We are seeking a seasoned manager with strong strategic skills, seamless cross-functional partnerships and executive-level influence, inspiring data-driven customer empathy and a bent for speed in action and results. You will partner cross-functionally with TurboTax Sales, Marketing, Expert Network, and Customer Success leaders to develop impactful enablement programs in service of Sales-assisted revenue and retention performance to drive business growth. You'll be challenged to think boldly, move fast, and have a big impact on our field team's performance.

What you'll bring

• 10+ years of business experience leading marketing strategy development and cross-functional execution
• Marketing software experience preferred
• Experience enabling traditional Sales teams as well as on-the-ground field sales, agents, local ambassadors and/or regional business development experts in markets and connecting these teams
• Best-in-class Marketing to Field/Sales enablement and messaging craft
• Experience using enablement tools like Seismic, Gong, Salesforce (or other CRM)
• Experience working in B2B2C and/or B2C sales organizations with a Global Sales team with specialized functions and needs (Inbound, Outbound, and across geographical areas)
• Experience owning lead development and qualification and managing lead qualification alongside Sales leaders
• Strong influencing and communications skills across all levels up to executive
• Experience using seller/customer insights and data to inform the development of winning Sales enablement strategy and translating it into actionable plans
• Excellent verbal, written, visual/presentation and interpersonal communication
• Ability to build playbooks, content, and strategies to simplify complex products, features, and pricing to enable sales and development teams
• Ability to prioritize and make strategic choices, balancing short- and long-term business outcomes
• Ability to identify big insights by synthesizing inputs from multiple data sources to unlock growth opportunities and develop business cases and activation plans
• Strong creative problem-solving and analytical skills
• Detail and results oriented; data-driven decision maker with ability to refine sales pitches and pricing discussions
• BA/BS required or equivalent work experience; MBA preferred
• Experience driving opportunities in organizations with nascent Sales teams to quickly scale for exponential growth

How you will lead

• As the TurboTax Assisted Marketing and Field Sales Enablement leader, you will partner cross-functionally with Sales, Marketing, Expert Network, Onboarding, and CSM leaders and teams to develop impactful sales enablement programs. This role will also manage a lead development manager to support driving acquisition, upsell and retention goals.
• Strategize with the sales team to design and deliver comprehensive sales enablement programs. Ensure the Sales team is well-equipped with content and information needed to engage TurboTax customers throughout the buying process. Serve as the conduit between Sales and Marketing to translate business outcomes into marketing requirements and marketing efforts to sales opportunities.
• Own the business outcomes, and communicate regular updates to leadership through the development of regular reporting presentations. Work with the broader Assisted Growth Strategy, Marketing, Sales, Education/Training, Customer Success, Expert Network, Research, Legal, and others to generate sales enablement collateral for internal and external use (e.g., inbound and outbound playbooks, product one-pagers, pricing guidelines, campaign briefings, marketing toolkits, lead development/qualification processes).
• Tailor programs to support in-person Experts in local markets, collaborating with the Expert Network and Customer Success teams. Develop expert-focused playbooks with local messaging and value propositions aligned to regional differences, in collaboration with Regional Marketing and Product Marketing teams.
• Develop feedback loops with Sales leads, Experts, Marketing and other teams to gather essential insights and improve sales enablement collateral for future success (e.g., win/loss data, enablement surveys, sales conversations).

Other information

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Marketing and Sales
• Industries: Software Development