Governance Solutions Marketing Manager - ISS Corporate Solutions : Job Details

Governance Solutions Marketing Manager

ISS Corporate Solutions

Job Location : New York,NY, USA

Posted on : 2024-04-24T19:37:19Z

Job Description :
Let's be #BrilliantTogetherISS STOXX is looking for an energetic, motivated Marketing Manager to support the growth of our Governance Solutions business. This Marketing Manager will be responsible for content development and programming to drive adoption, engagement, and retention of Governance Research and Voting solutions.The main objective of this role is to support the growth of our Governance Solutions business through the development of comprehensive marketing plans, compelling messaging, and product positioning, that drives brand awareness and lead generation. You will help to execute on an array of marketing activities including, but not limited to, the development of product marketing messaging and materials to support product launches, lead generation and engagement activities across the product suite, ensure marketing materials are updated on a regular basis. In this role you will also partner with a diverse group of business leaders and key stakeholders within the Governance Solutions business unit, sales, product development and the broader team to coordinate marketing efforts. In this role you'll
  • Develop strong relationships with internal teams and participate in ongoing Product team discussions to obtain an in-depth understanding of product features, key product launch and enhancement timelines.
  • Design detailed marketing plans to support the overarching goals of the business and support the launch of new products across all communication channels spanning email, webinars, events, social media, collateral, and more.
  • Communicate updates that will affect campaign assets proactively and clearly and set realistic timeline expectations with stakeholders and team members supporting execution. Ensure business owners get early and frequent views of work in progress.
  • Write and edit compelling marketing copy for products and services, client/prospect outreach, lead generation campaigns and sales enablement material.
  • Support existing products by ensuring the content of existing print, email, presentation, and web communication materials is updated to reflect the latest data and enhancements.
  • Collaborate with the communications team to achieve increased media attribution, PR mentions, and enhanced social media presence.
  • Partner with marketing peers to identify opportunities to cross promote products and solutions.
  • Monitor, and report on lead generation activity (e.g., click-thru rates, conversion rates, open rates) to measure campaign effectiveness.
  • Manage marketing activity calendar.
  • Have a solid working knowledge of Marketing tools and platforms, and constantly evaluate new tools, techniques, and approaches, and make budgeted recommendations when appropriate.
REQUIREMENTS
  • 6+ plus years of B2B product marketing experience in asset management and/or financial services is a must.
  • Bachelor's Degree in a business-related field
  • Excellent written and verbal communication skills: can articulate campaign objectives, challenges and solutions, and communicate them effectively with stakeholders.
  • Experience in writing and delivering compelling marketing content with extreme attention to detail. Digital marketing campaign experience a strong plus.
  • A team player with strong interpersonal skills to effectively communicate with a diverse and global group of internal stakeholders. Ability to manage the lifecycle of marketing projects.
  • Analytical and data-driven when it comes to understanding sophisticated product and platform features, identifying campaign impact and measuring KPIs.
  • Able to work at both strategic and tactical levels, generate innovative ideas and manage the execution of campaigns and projects that span multiple teams.
  • Superior project management skills, including being detail oriented, joining discussions well prepared, communicating frequently, setting clear expectations, steering teams towards alignment, and consistently meeting deadlines.
  • Highly proficient in Office applications and a strong understanding of the capabilities of enterprise-level email Marketing platforms (i.e., HubSpot) and CRMs (i.e., Salesforce)
  • Natural leader and self-starter who easily navigates ambiguous situations while being resourceful and solutions-oriented; and is comfortable balancing multiple workstreams simultaneously with limited supervision.
  • A self-starter and avid learner with ability to handle multiple different projects in a fast-paced environment.
This role is being recruited in New York City. Base salary: The New York City expected base pay range is $100,000 - 120,000 per year. Exact compensation may vary based on skills, experience, and level of education.#LI-MK1 #Midsenior #MarketingWhat you can expect from usOur people are the moving force behind ISS STOXX. We are dedicated to hiring the best, most talented people in our industry and empowering them with the resources and support to enhance their career, health, financial and personal well-being. We are committed to fostering, cultivating, and preserving a culture of diversity and inclusion. We are invested in our people and are working every day to ensure a diverse, equitable, and inclusive workplace.Let's empower, collaborate, and inspire one another. Let's be #BrilliantTogether.About ISS STOXXISS STOXX GmbH is a leading provider of research and technology solutions for the financial market. Established in 1985, we offer top-notch benchmark and custom indices globally, helping clients identify investment opportunities and manage portfolio risks. Our services cover corporate governance, sustainability, cyber risk, and fund intelligence. Majority-owned by Deutsche Brse Group, ISS STOXX has over 3,400 professionals in 33 locations worldwide, serving around 6,400 clients, including institutional investors and companies focused on ESG, cyber, and governance risk. Clients trust our expertise to make informed decisions for their stakeholders' benefit. Founded in 1985 as Institutional Shareholder Services (ISS) Inc., ISS Governance is a leading global provider of independent and objective shareholder meeting research and recommendations, providing multiple voting policy choices as well as end-to-end workflow solutions for institutional investors. More than 1,600 clients worldwide utilize ISS Governance's actionable expertise to help them make informed investment stewardship decisions, and to help them manage their voting responsibilities. Covering over 50,000 meetings annually, ISS Governance leverages its extensive global footprint, deep experience, high quality data and analysis, unified client support, and technology infrastructure to continuously evolve and extend its innovative suite of solutions to meet clients' evolving portfolio, fiduciary, and stewardship requirements. Visit our website: View additional open roles: We are proud to offer the following featured benefits
  • Medical, Dental and Vision - multiple PPO plans to choose from
  • 401(k) Plan with a competitive Company Match up to 9% inclusive of Safe Harbor contribution
  • FSA and Commuter benefit programs
  • Generous Paid Time Off (annualized minimum of 20 days vacation, 11 holidays and separate paid sick leave)
  • Flexible Work & Hybrid policies may apply
  • Paid Parental Leave
  • Mid-town - centrally located near Grand Central Station and Port Authority
Institutional Shareholder Services Inc. (ISS) is an equal employment opportunity employer and does not discriminate against any employee or applicant because of race, color, ethnicity, creed, religion, sex, age, height, weight, citizenship status, national origin, social origin, sexual orientation, gender identity or gender expression, pregnancy status, marital status, familial status, mental or physical disability, veteran status, military service or status, genetic information, or any other characteristic protected by law (referred to as protected status ). All activities including, but not limited to, recruiting and hiring, recruitment advertising, promotions, performance appraisals, training, job assignments, compensation, demotions, transfers, terminations (including layoffs), benefits, and other terms, conditions, and privileges of employment, are and will be administered on a non-discriminatory basis, consistent with all applicable federal, state, and local requirements. For more information, please view ISS is committed to complying fully with the Americans with Disabilities Act (ADA) and other applicable federal, state, and local laws. ISS is also committed to ensuring equal opportunity in employment for qualified person with disabilities. ISS prohibits discrimination against applicants and employees on the basis of disability as it pertains to the job application and hiring process and other terms and conditions of employment. If you are an individual with a disability and would like to request a reasonable accommodation as part of the employment selection process, please contact [email protected]. This email is created exclusively to assist disabled job seekers where disability prevents them from being able to apply online. Only messages left for this purpose will be returned. Messages sent for other purposes, such as following up on an application or other technical issues not related to a disability, will not receive a response.
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