Global Head of Digital Marketing & Content - FactSet : Job Details

Global Head of Digital Marketing & Content

Join to apply for the Global Head of Digital Marketing & Content role at FactSet

Global Head of Digital Marketing & Content

Join to apply for the Global Head of Digital Marketing & Content role at FactSet

FactSet creates flexible, open data and software solutions for over 200,000 investment professionals worldwide, providing instant accessto financial data and analytics that investors use to make crucial decisions.At FactSet, our values are the foundation of everything we do. They express how we act and operate, serve as a compass in our decision-making, and play a big role in how we treat each other, our clients, and our communities. We believe that the best ideas can come from anyone, anywhere, at any time, and that curiosity is the key to anticipating our clients' needs and exceeding their expectations.Global Marketing at FactSet focuses on driving awareness and demand for FactSet's current and future solutions in support of company revenue goals. Through thought leadership, brand awareness initiatives and a consistent focus on the customer experience, we establish FactSet as a trusted partner helping to solve our client's greatest challenges through the power of collaboration. All along the customers' buying journey through retention, we partner with our business units, sales teams, and technology stakeholders to execute go-to-market strategies, deliver robust marketing programs and produce compelling content that attracts, engages, and converts qualified prospects and retains customers.The Director, Digital Client Experience is responsible for oversight and execution of our end-to-end digital marketing and demand generation strategy—including websites, SEO, SEM, AI, content strategy, paid social, content marketing, analytics, and reporting—to drive measurable growth, high-quality leads, and increased pipeline contribution. This is a highly collaborative role, where you will work with senior leadership and business stakeholders as well as functional teams across Marketing & Communications to understand short and long-term ASV goals and execute a digital strategy focused on enhancing FactSet's presence and managing the stages of the digital sales funnel.Working Locations: New York City | Boston | Norwalk, CT | LondonWorking Environment: HybridWhat You'll DoDigital Strategy & Demand Generation

• Collaborate with Product Marketing and Programs business leads to understand annual priorities, goals, budgets, and marketing plans.
• Develop and execute demand generation strategies leveraging multi-channel campaigns, including ABM, content marketing, paid media, and web properties, to generate high-quality leads and drive pipeline growth, aligned to business objectives.
• Partner with Marketing Operations to co-manage MarTech stack, ensuring seamless execution, measurement, and optimization of digital marketing initiatives.
• Oversee strategy and execution of paid digital advertising (PPC, display, social, retargeting, and programmatic) to optimize CAC, ROAS, and pipeline contribution.

Website Leadership & Digital Experience

• Own the global website strategy and execution, including roadmap, UX, design, content, analytics, SEO testing, and personalization, ensuring it is optimized for lead generation, engagement, and performance.
• Implement and optimize AI-driven features, personalization, live chat, and interactive content to improve engagement and conversion rates.
• Oversee website analytics and SEO, continuously refining the site experience, content strategy, and conversion flow.

Content Marketing & Thought Leadership & Brand Content

• Lead the development and execution of a high-impact, multi-channel content strategy, including ads, website copy, blogs, white papers, eBooks, brochures, paid social, and content syndication, to drive demand generation and strengthen the FactSet brand.
• Oversee and set the direction for content and messaging across FactSet channels (www.factset.com, FactSet Insight blog, social, etc.), collaborating with Product Marketing, Programs, organic/external social teams, internal stakeholders, and agencies to amplify brand, event, and product awareness initiatives and deepen audience engagement.
• Plan and deliver thought leadership and editorial content aligned to marketing objectives such as prospect nurturing, lead capture, pipeline growth, and ASV.

Analytics, Optimization & Executive Engagement

• Define and track key KPIs (e.g., MQLs, SQLs, pipeline contribution, lead rate, ASV, CPA).
• Regularly analyze performance data, generate insights, and educate executive leadership on digital marketing effectiveness and opportunities.
• Oversee and manage external agencies and vendors to accelerate growth marketing efforts.

Who You Are

• Bachelor's degree required.
• 8-10+ years of experience in digital marketing strategy and execution, including website strategy and management.
• Demonstrated experience with team and stakeholder management, either in-house or at an agency.
• Experience with ownership of demand capture and collaboration on lead management workflow.
• Experience with marketing content and thought leadership management.
• Ownership of digital analytics.

What's In It For YouAt FactSet, our people are our greatest asset, and our culture is our biggest competitive advantage. Being a FactSetter means:

• The opportunity to join an S&P 500 company with over 45 years of sustainable growth powered by the entrepreneurial spirit of a start-up.
• Support for your total well-being. This includes health, life, and disability insurance, as well as retirement savings plans and a discounted employee stock purchase program, plus paid time off for holidays, family leave, and company-wide wellness days.
• Flexible work accommodations. We value work/life harmony and offer our employees a range of accommodations to help them achieve success both at work and in their personal lives.
• A global community dedicated to volunteerism and sustainability, where collaboration is always encouraged, and individuality drives solutions.
• Career progression planning with dedicated time each month for learning and development.
• Business Resource Groups open to all employees that serve as a catalyst for connection, growth, and belonging.

Learn More About Our Benefits Here.The budgeted salary for this position in the state of Connecticut and in NYC is $165,000 - $200,000. Salary is just one component of our compensation package and is based on several factors including but not limited to education, work experience, and certifications. Applicants must be legally authorized to work in the United States without the need for employer sponsorship, now or at any time in the future.Company OverviewFactSet (NYSE:FDS | NASDAQ:FDS) helps the financial community to see more, think bigger, and work better. Our digital platform and enterprise solutions deliver financial data, analytics, and open technology to more than 8,200 global clients, including over 200,000 individual users. Clients across the buy-side and sell-side, as well as wealth managers, private equity firms, and corporations, achieve more every day with our comprehensive and connected content, flexible next-generation workflow solutions, and client-centric specialized support. As a member of the S&P 500, we are committed to sustainable growth and have been recognized among the Best Places to Work in 2023 by Glassdoor as a Glassdoor Employees' Choice Award winner. Learn more atwww.factset.comand follow us onXandLinkedIn.At FactSet, we celebrate difference of thought, experience, and perspective. Qualified applicants will be considered for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, disability, protected veteran status or other characteristics protected by law. FactSet participates in E-Verify

Seniority level

• Seniority levelExecutive

Employment type

• Employment typeFull-time

Job function

• Job functionMarketing and Sales

Referrals increase your chances of interviewing at FactSet by 2x

Sign in to set job alerts for “Head of Digital Marketing” roles.

New York City Metropolitan Area $165,000.00-$213,000.00 5 days ago

Associate Director, Digital Marketing - Alamo

New York, NY $70,000.00-$80,000.00 1 week ago

New York, NY $180,000.00-$200,000.00 1 month ago

New York, NY $200,000.00-$250,000.00 2 weeks ago

New York City Metropolitan Area 3 weeks ago

New York, NY $150,000.00-$190,000.00 1 month ago

New York, NY $168,630.00-$245,965.00 1 week ago

Director of Digital Marketing & Social Media

New York City Metropolitan Area $115,680.00-$173,520.00 1 month ago

Holmdel, NJ $125,000.00-$150,000.00 2 weeks ago

Senior Director of Performance Marketing

New York, NY $170,000.00-$190,000.00 2 weeks ago

Senior Director, Digital Integrated Marketing

Madison, NJ $183,000.00-$355,500.00 2 weeks ago

New York, NY $130,000.00-$150,000.00 2 weeks ago

New York, NY $180,000.00-$240,000.00 1 week ago

New York, NY $189,600.00-$260,700.00 4 days ago

New York, NY $189,600.00-$260,700.00 4 days ago

Head of Marketing | FoodTech Startup | USA (3460)

New York City Metropolitan Area 2 weeks ago

Head of Digital Marketing, Analytics & Marketing Technology

New York, NY $273,000.00-$409,000.00 1 week ago

Business Director (Digital Marketing Agency)

New York City Metropolitan Area 1 month ago

Head of E-commerce / Head of Digital Product

New York, NY $100,000.00-$130,000.00 4 months ago

Head of Marketing & Audience Recruitment, Data and Digital for influence groupDirector, Digital Marketing Project Management & Agile Enablement

New York, NY $100,000.00-$170,000.00 1 week ago

Director of Digital and Database Marketing Strategy

New York, NY $116,100.00-$214,700.00 1 week ago

Director, Digital Marketing Data & Analytics

New York, NY $99,200.00-$168,600.00 1 month ago

Manhattan, NY $130,000.00-$160,000.00 18 hours ago

Director, Digital Marketing Data & Analytics

Jersey City, NJ $99,200.00-$168,600.00 1 month ago

Associate Director of SEO, Digital MarketingVice President, Media Analytics (A&D), Digital Marketing & Acquisition Analytics

Jersey City, NJ $110,000.00-$190,000.00 2 months ago

Director of Account Management (Digital Marketing)Associate Director, Digital Marketing and Strategic Communications

New York City Metropolitan Area $72,000.00-$80,000.00 2 weeks ago

New York City Metropolitan Area 2 weeks ago

We're unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

#J-18808-Ljbffr