Global Digital Director - Fable and Mane : Job Details

Fable and Mane is an innovative, dynamic, and modern hair care brand inspired by ancient Indian beauty secrets, using performance-led, potent ingredients in all its formulas.Created by two entrepreneurial siblings, Akash & Nikita Mehta, Fable & Mane has taken the beauty world by storm, revolutionizing the hair care category to become one of the best-selling brands in Sephora.

What is it like to work at Fable and Mane? We disrupt as we do , constantly challenging norms to bring fresh ideas to life. We are free to play , fostering creativity and innovation in everything we do. Our empathy unites us , building strong connections within our team and with our community. Our heritage fuels our future , blending ancient wisdom with modern practices to inspire and drive our success. Together, we're crafting an inclusive space where everyone's story matters, and where we push each other to grow every day.

ABOUT THE ROLE:

As Global Digital Director, you'll shape and accelerate our digital growth across DTC and marketplace channels worldwide. With full global P&L ownership, you'll drive revenue and optimize performance across e-commerce operations and digital marketing, including paid media and CRM.

This is a high-impact role for a strategic leader ready to scale digital reach, boost profitability, and integrate data-led initiatives across teams.

WHAT YOU'LL DELIVER:

These will include but not limited to:

Strategic & Commercial Management

• Own and drive the global P&L for all DTC channels and marketplaces (Amazon, TikTok Shop, etc.), ensuring achievement of revenue and profitability targets.
• Develop and implement comprehensive commercial plans, including sales forecasting, stock forecasting, promotional strategies, and pricing optimization, to deliver on sales targets across all DTC and marketplace platforms.
• Scope, design, and execute new market expansion strategies across DTC platforms and marketplaces, ensuring compliance with local regulations and adapting to market-specific nuances.

Digital Marketing & Performance

• Collaborate closely with the marketing team to strategically deploy paid media campaigns across various channels, ensuring alignment with brand objectives and maximizing ROI.
• Develop and implement a robust performance marketing strategy (PPC, AMS, etc.) to drive traffic, conversions, and customer acquisition.
• Drive sales and brand presence on key marketplaces like Amazon and TikTok Shop, optimizing listings, advertising, and promotional activities.

Platform & Operations Management

• Manage the end-to-end functionality and performance of Fable and Mane's global technology stack, encompassing over 15 platforms and numerous integrations, including platform maintenance, troubleshooting, and optimization.
• Manage end-to-end 3PL and logistics operations related to DTC and marketplace fulfilment, ensuring efficient order processing, timely delivery, and cost optimization.

Customer & Data Management

• Lead the global strategy and development of our customer service department.
• Oversee the management and optimization of CRM platforms across all 1st party data touchpoints, leveraging data insights to enhance customer engagement and drive personalised experiences.

Reporting & Analysis

• Provide regular reports and analysis on key performance indicators (KPIs), identifying trends, opportunities, and areas for improvement.

THE IDEAL CANDIDATE

• 10+ years of progressive experience in digital and e-commerce leadership, with a strong foundation in both strategic and operational delivery.
• Track record of owning and optimising global P&Ls across DTC and marketplace environments, driving profitable growth.
• Deep expertise in performance marketing, CRM, and digital media strategy, with a sharp eye for ROI and customer acquisition.
• Skilled at platform architecture and integration management across a diverse global tech stack.
• Proven success launching and scaling international markets, navigating compliance and cultural nuance.
• Hands-on experience with 3PL partnerships, fulfilment logistics, and digital-to-physical operations.
• Adept at customer data strategy and CRM optimisation, delivering personalised experiences at scale.
• Collaborative leader with a history of galvanising cross-functional teams and aligning senior stakeholders.
• Confident in interpreting digital KPIs, leveraging analytics for insight-led decision-making.
• Engaging communicator with global team experience, comfortable influencing across levels and geographies.

Seniority level

• Seniority levelExecutive

Employment type

• Employment typeFull-time

Job function

• Job functionMarketing and Sales
• IndustriesPersonal Care Product Manufacturing

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