Global Brand Marketing Manager (Hybrid Role - New York) - Olaplex : Job Details

OLAPLEX, a category-defining leader in prestige hair care, continuously seeks talented individuals to join in our mission to transform foundational hair health and deliver great hair days today, tomorrow, and for years to come.As the original bond builder, we are dedicated to fostering a culture that celebrates the bonds within our teams. OLAPLEX elevates individuals from all backgrounds with the belief that together we can unlock the full potential of science to extend the health, life, and beauty of hair for all.About the Role:The Global Brand Marketing Manager, Wash Care, will support in one of OLAPLEX's most foundational and high-volume categories—our comprehensive wash care portfolio spanning shampoos, conditioners, and masks. This role will primarily manage consumer-facing storytelling across key haircare / seasonal moments, ensuring OLAPLEX remains a leader in hair health through routine-driven product usage.You will support the category strategy, messaging, and campaign development for the Wash Care category—balancing high-touch emotional storytelling with education-first narratives that drive routine-building behaviors. This includes sustaining core products (e.g., No.4/No.5), driving supporting franchises (e.g., Purple, Fine, and Clarifying ranges), and executing successful launches of new wash care innovations. In addition, this role will also support seasonal campaigns, ensuring balanced bandwidth allocation across the team.You will partner cross-functionally to ensure Wash Care narratives remain fresh, relevant, and globally adaptable. The role reports to the Director, Global Brand Marketing and supports the North America Region across retail and retail.com. Campaign stagegate and timeline management will be supported by the Campaign Project Manager, Marketing Operations.KEY RESPONSIBILITIES:Category & Campaign Ownership

• Drive the strategic development and GTM execution for the Wash Care category, including shampoos, conditioners, masks, and routine-driven consumer innovations
• Support broader team priorities by flexing into seasonal and/or brand campaigns as needed to balance workload across the team
• Develop campaign briefs, product narratives, and messaging hierarchies rooted in science, performance, and healthy hair routines
• Serve as campaign lead for key brand moments, including the launch of new formats, franchises, and major refreshes
• Partner closely with Innovation, R&D, and Education teams to ensure claims, communication, and product storytelling are compelling, differentiated, and aligned with category goals
• Collaborate with the Campaign Project Manager, Marketing Operations to manage key deliverables, GTM milestones, and drive on-time, on-brief execution

Content Development & Storytelling

• Ensure messaging captures Wash Care's role in healthy hair routines, repair maintenance, hair care across hair types, while contributing to seasonal campaigns (e.g., F&F Sale, Holiday, etc) to support full-funnel brand storytelling
• Lead development of evergreen and seasonal content aligned to key haircare moments and consumer rituals, spanning upper, mid, and lower funnel
• Collaborate with Creative, EDU, Media, Education, Influencer, and Social teams to develop toolkits, digital content, and educational storytelling that scales globally; define content formats and rotations to drive campaign success
• Align storytelling to seasonal product behaviors, layering emotional resonance with product benefits
• Flex into high-priority seasonal or cross-category campaigns as needed, collaborating with other brand managers and cross-functional teams

Channel + Function Liaison

• Serve as global marketing partner to North America regional teams (in-store and online) to ensure market feedback and localization needs are incorporated into campaign planning
• Collaborate with Global Education to ensure messaging, toolkits, and content support stylist training and salon usage across Wash Care
• Support the adaptation of toolkits for retailer, e-commerce, and distributor channels globally, with particular attention to shelf storytelling and DTC strategies

Performance, Insights & Category Ownership

• Track Wash Care category performance across global markets, using internal and external data to monitor health, share, and growth opportunities
• Lead post-launch performance recaps, extracting insights to optimize future launches and sustain growth of core franchises
• Monitor competitive landscape across premium wash care to inform claim strategy, messaging tone, and innovation pipeline inputs
• Act as a brand advocate for Wash Care routines, championing the importance of healthy hair foundations and routine-building in all consumer storytelling

About You:

• Bachelor's degree in Marketing, Business Administration, or related field; an advanced degree is a plus
• 6+ years of relative experience in brand management, or product development; within the beauty industry is a plus
• Experience in both global (upstream marketing) and local (downstream marketing) teams
• Experience managing budgets, analyzing financial data, and making data-driven decisions
• High degree of proficiency with Microsoft Office and G-Suite platforms
• Strong project management skills and understanding of how to deliver against the priorities of multiple stakeholders in a complex environment
• Analytical/strategic thinker and creative problem-solver; resourceful
• Creative thinker who, using insights and data, can frame and solve problems in new ways and bring new marketing initiatives to the table
• Strategic thinker who can develop strategy frameworks & solutions that are highly actionable
• Self-starter and highly motivated; capable of working independently, yet collaboratively, within an entrepreneurial and team-oriented environment, thrives in a fast-paced environment
• Excellent communication skills, great presenter, dynamic speaker, ability to influence across many layers of the organization
• Demonstrated leadership and can handle situations with confidence, tact, and resourcefulness
• Must have strong attention to detail, excellence in execution, with a roll-up-your-sleeves and get it done mentality

We'd love to have you apply, even if you don't feel you meet every single requirement. What's most important to us is finding authentic and accountable people who feel connected to our mission and values, not just candidates who check off all the boxes. We are looking for someone who will bring all their expertise, learn, and grow with us.Our Total Rewards:The annual base pay for this position is $90,000 - $115,000 with eligibility for an annual bonus. The actual base pay will vary based on factors such as qualifications, years of relevant experience, skill level, functional expertise, certificates or other professional licenses held and geographic location.

• Competitive compensation
• Work/Life Balance: Flexible paid time off, 11 paid holidays, and flexible work schedules
• Wellness: Company Contribution to Medical, Dental, and Vision Insurance for Employees and their Families, Company Paid Employee Life Insurance, Optional additional Life Insurance, and Short and Long-Term Disability Coverage Options
• Parental Leave: Up to 18 weeks for birthing-parents and up to 10 weeks for non-birthing new parents
• Financial Well-being: Roth and 401k plans: 100% match up to the first 4% and is immediately vested
• Professional Development Reimbursement Program: Career development is as important to us as we know it is to you!
• Our culture has an attitude of gratitude and a shared passion for our brand. Join our Bond Builder DEI committee to play a role celebrating DEI at OLAPLEX
• Products: Twenty (20) free products per year, plus a friends and family discount

Our Commitment to Diversity, Equity, and Inclusion:Our mission is to create a culture that celebrates our bonds by embracing, elevating, and empowering individuals from all backgrounds.OLAPLEX is proud to be an Equal Opportunity Employer. We do not discriminate based on race, color, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other characteristics protected by state or federal law or local ordinance.#J-18808-Ljbffr