General Manager - TPD® Workforce Solutions : Job Details

General Manager

Location: Eugene, Oregon

Our client, a leading player in the global horticulture and nursery industry, is seeking a dynamic General Manager (GM) to lead its U.S. and Canadian operations. This is a high-impact role with full P&L accountability and direct influence over the strategic and commercial direction of the business.

The GM will be based in Eugene, Oregon, and will oversee a profitable business with substantial growth potential. The ideal candidate will bring exceptional business acumen, deep B2B sales expertise, and the operational know-how to lead through complexity.

This role presents a unique opportunity to lead a well-established brand and drive its next phase of growth. While the company has maintained profitability in a challenging climate, it is actively seeking a leader who can drive greater commercial performance, identify new revenue streams, and lead transformation from the front.

Perks & Benefits

• Competitive salary - $250,000
• Competitive annual bonus
• 401k matching
• Great PTO package
• Competitive benefits package

What You Will Be Doing

• Full P&L oversight for North America – leading all sales, commercial, and operational activity.
• Direct responsibility for business-to-business (B2B) sales, working with commercial leaders to grow market share, strengthen customer relationships, and develop new channels.
• Weekly evaluation of business performance, identifying what is and isn't working, and executing swift, strategic changes.
• Close collaboration with the Commercial Team to explore new market opportunities, including potential re-entry into blackberries and raspberries.
• Leadership of a 150–200-person team (including seasonal workforce), with approximately 6 direct reports.
• Building and maintaining key partnerships

Who You Are

• 15+ years of progressive leadership experience, ideally in agriculture, horticulture, perishable goods, or related B2B sectors.
• Demonstrated success managing or influencing P&L performance in a $50M–$100M+ business.
• Strong commercial instincts, with hands-on experience in B2B sales, relationship management, and identifying untapped market potential.
• Proven ability to evaluate business performance, lead transformation, and make data-driven decisions that deliver results.
• A background in operations leadership, ideally with experience managing production, logistics, or propagation activities.
• A bachelor's degree in agriculture, horticulture, business, finance, or a related field.