Freelance Brand Performance Director New York - Landor : Job Details

We are currently seeking a Freelance Brand Performance Director to be based out of our New York studio. Could this be you?

We are Landor.

World-leading brand experts, underpinned by the most expansive strategic & creative capabilities in our category.

We make brands more valuable and less vulnerable.

We build brands differently. We work with our clients to define and solve their business problems through the lens of brand. We strategically join the dots between our design, experience, governance and measurement capabilities, and always connect our brand work to business outcomes.

Landor companies also include amp (sonic branding), bdg (workplace & architectural experts), Deep Local (creative technologists) and ManvsMachine (3D motion design).

We are part of WPP.

At Landor, the Brand Performance team measures, quantifies, predicts, and projects the impact of brand. This provides our clients with greater certainty over their strategic brand decisions and the impact on their business. It supports the strategic and creative brand transformation efforts with our wider Landor team. We answer key questions that clients challenge us with, including: which brand decisions will create the biggest financial uplift for our business? how can we optimize our brand portfolio? how far can our brands stretch? how do we make the business case to prove the commercial value of our brands? We are seeking a Director, Brand Performance who will partner with our North America region and Global Brand Performance team to contribute to delivering key strategic projects that enable brand and business transformation and grow our modelling and analytics business in North America.

• 10+ years of experience in brand consulting or business consulting with a clear understanding of how brand contributes to business success
• Ideally with experience in B2C categories, such as CPG, Retail, and other consumer-facing categories
• Experience working with applied modelling methodologies across a range of quantification, measurement, and future-facing modelling approaches including financial models, ROI measurement, brand valuation, commercial KPI establishment, and predictive modelling tools
• Proven ability to identify and communicate insights from research and data into actionable recommendations and implications on client brand and business strategies, with proven strategic thinking and execution skills
• Experience in designing, managing, and delivering data-driven approaches in support of brand equity and future impact modeling, brand monetization and valuation, brand portfolio optimization, brand-led business case development, or demand opportunity planning
• Strong project management skills, with a keen ability to work across multiple projects simultaneously
• Excellent communication and interpersonal skills
• Experience in managing and growing client relationships
• Experience in developing, pitching and winning new business

This is a freelance role.

The hourly salary for this position at the time of this posting may range from $115/hr to $150/hr. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package. Details available upon request.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. We've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Landor, a WPP company, is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

Interested in building your career at Landor? We will provide instructions on how to apply upon request.

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As set forth in Landor's Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.