Field Marketing Manager - Sonrava Health : Job Details

Field Marketing Manager

Sonrava Health

Job Location : Orange,CA, USA

Posted on : 2025-08-14T01:00:15Z

Job Description :
Overview

This role is a unique opportunity to help build and scale the field marketing function while playing a hands-on role in growing patient acquisition and revenue across a designated territory.

This role will be responsible for planning and executing local events, building tailored go-to-market strategies for key practice locations, and developing region-specific campaigns in close partnership with dental practice managers and clinical stakeholders.

Responsibilities

Strategic Planning & Execution

  • Take full ownership of field marketing efforts within your assigned region, developing detailed and strategic plans to support regional growth goals and practice performance
  • Design and implement local marketing strategies to drive patient growth aligned with network objectives
  • Design and implement account-based marketing (ABM) strategies for priority practice locations and high-value patient segments
  • Collaborate closely with practice managers to build territory-specific patient acquisition strategies that reflect each location's services and community landscape

Campaign Management & Community Engagement

  • Foster relationships with local businesses, healthcare providers, and community organizations to enhance brand presence, plan events and partnerships, and drive referrals
  • Build relationships with local medical associations, health publications, and community partners to expand presence and secure speaking/editorial opportunities

Event Planning & Execution

  • Plan and execute events such as community health fairs, school dental screening events, and professional networking events that enhance visibility and drive patient engagement
  • Manage vendor relationships and coordinate with local healthcare events, demonstrating strong project management skills and attention to detail

Sales & Practice Support

  • Make suggestions for region-specific promotional materials and campaigns that resonate with local patient demographics and preferences

Analysis & Optimization

  • Measure and report on campaign effectiveness, lead quality, and event ROI to both regional and executive audiences
  • Manage the local marketing budget and analyze campaign performance to maximize ROI and meet KPIs

Cross-functional Collaboration

  • Work with the broader marketing team to ensure branding consistency, message alignment, and optimal use of central assets
  • Contribute to building scalable processes, templates, and frameworks that will define the future of the Field Marketing organization
Qualifications
  • Bachelor's degree in Marketing, Communications, Healthcare Administration, or related field
  • 3-5 years of experience in field marketing, healthcare marketing, or related role
  • Strong understanding of healthcare regulations and patient privacy requirements
  • Experience with event planning and community engagement
  • Proficiency in analytics platforms
  • Excellent project management and organizational skills
  • Strong communication and relationship-building abilities
  • Experience with budget management and vendor coordination
  • Knowledge of dental/medical practice operations preferred
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