Field Marketing Manager - Crunch Fitness : Job Details

Crunch Fitness is a rapidly expanding fitness brand with over 500 franchised and corporate-owned gyms across the United States and internationally. Rated as the #1 Fitness Franchise by Entrepreneur in 2024 and 2025, our unfiltered philosophy of No Judgments drives us to create a gym and community for all. We believe in making serious fitness fun by fusing exercise with entertainment and innovation. Experience the unique opportunity to be part of our high-growth team, where professional development and advancement are plentiful. Together, we are redefining the fitness industry.

As a Field Marketing Manager, you will play a critical role in advancing our local strategy and execution across a range of initiatives to support the Franchise business. Your contributions will directly enhance franchisee experience and improve process and marketing performance. The ideal candidate is detail-oriented, self-motivated, and has a passion for marketing, building relationships to support franchisees to help be successful, and to deliver measurable results.

Lead regional local marketing strategy and execution, enhancing brand recognition, consistency, production and performance working cross-functionally with internal and external stakeholders.

Support and optimize omni-channel marketing plans to help drive leads, sales, and retention, advising on creative, media mix, promotions, investment levels, KPI targets and best practices.

Serve as primary marketing liaison for regional operations and franchisees, national sales, and new gym openings teams, offering strategic guidance and support across paid, owned, and earned channels. Utilize the national creative and media strategy, leveraging the national creative and best practice toolkits, and understanding the role of paid/owned/earned media in local marketing plans to provide guidance and recommendations for franchisee's marketing plans utilizing our centralized agency partner network.

Manage creation of custom local brand assets and collaborate with local media/vendor partners to implement best practices.

Guide strategic initiatives and ensure alignment with national creative/media strategy and agency partners.

Deliver ongoing franchisee and corporate staff training through webinars, tools, and best practices sessions.

Collaborate closely with acquisition/member marketing and enterprise-wide marketing teams for integrated marketing campaigns, toolkits, and data sharing.

Analyze marketing KPIs; provide actionable insights to improve results and identify opportunities.

Share field insights to refine national creative, test strategies, and improve playbooks.

Note: Management may modify, add to, or remove responsibilities at any time based on evolving business needs.

To be successful in this role, you should bring a mix of creative, analytical, and organizational strengths. We're looking for someone who is strategic, collaborative, results-driven, and excited to contribute to a dynamic, fast-paced marketing environment.

Required Qualifications & Skills:

• Bachelors degree in Marketing, Business, Communications, or related field.
• 3+ years of experience in marketing, digital marketing, advertising, media, and/or account management within a multi-unit business/franchise model a plus.
• Strong organizational, troubleshooting, and problem-solving abilities. Ability to think objectively and creatively with a solution-oriented and positive mindset.
• Ability to thrive in a fast-paced environment and manage multiple projects and deadlines simultaneously.
• Confident presentation and interpersonal skills, with the ability to collaborate across teams. Excellent communication skills written, visual, and verbal.
• Proficiency in email marketing, and digital advertising platforms. Knowledge of HubSpot and GA4 a plus.
• Experience in Word, Excel, and PowerPoint. Proficiency in marketing analytics and campaign performance reporting.
• This is a hybrid role based in our Headquarters near Grand Central in New York City, requiring on-site presence three days per week. We are open to a fully remote arrangement for exceptional candidates located in the West U.S. Region, which this role supports. In such cases, occasional travel to the NYC office will be expected.
• Candidate should be open to limited travel.

Benefits:

• Generous, flexible paid time off
• 401(k) plan with discretionary matching opportunities.
• Comprehensive medical, dental, and vision benefits because your health matters
• Health savings and flexible spending accounts
• Basic life and AD&D insurance, plus short-term and long-term disability coverage
• Employee Assistance Plan, which offers confidential counseling and support services whenever you need it.
• Education assistance program
• Free Crunch Gym Membership across all our clubs, nationwide
• Milestone Anniversary Recognition program

Crunch offers competitive salaries and benefits, including medical/dental/vision plans, life and accident insurance, educational expense reimbursement, employee assistance program, flexible work hours (availability varies by office and job function), free gym membership for active employees, and more.

Crunch believes that all persons are entitled to equal employment opportunity and does not discriminate against nor favor any applicant because of race, color, religion, sex, age, veteran status, disability, national origin or ancestry, sexual orientation, gender identity, gender expression, transgender status or any other basis protected by federal, state or local law or ordinance or regulation. Equal employment opportunity will be extended in all aspects of the employer-employee relationship, including, and not limited to, recruitment, hiring, training, promotion, transfer, demotion, compensation, benefits, layoff, and termination. In addition, Crunch will make reasonable accommodations to known physical or mental limitations of an otherwise qualified applicant with a disability, unless the accommodation would impose an undue hardship on the operation of our business.

Compensation: $70,000.00 - $85,000.00 per year