Field Marketing Associate Minnesota, United States - Cannabis Company : Job Details

The Field Marketing Associate/ Regional Activation Manager will report to the Sr. Manager, Regional Marketing . This role is expected to provid e day-to-day tactical m arketing support and serve as the “feet on the street” t o drive revenue and growth in the Minnesota, Ohio, and California market s . The Regional Activation Manager will coordinate and execute regionally and nationally led marketing programs, initiatives , and events for both sides of the business, consumer packaged goods and retail , for both RISE and external dispensar y accounts , all while maintaining a RISE-first concept . The overall goal of this position is to bring brands to life and support retail initiatives through the tactical ownership of various marketing initiatives . Th is role requires a candidate who is excellent at relationship-building and collaborat ing , resourceful and has a passion for the cannabis industry .

• Local coordination and execution of all centrally and regionally led marketing programs in market, including but not limited to event sponsorships, concerts, in-store events, and wholesale programs, etc. Regularly partner with retail operations and local store teams execute marketing programs and events on and offsite
• Ensure that any centrally and regionally-led promotions and product/strain launches are fully executed at the store level including but not limited to displays, in-stock product, signage, employee swag, employee education.
• Responsible for ensuring regional budget is up to date and expenses recorded in a timely manner.
• Focus on execution of marketing initiatives at RISE. Regularly work and maintain excellent relationships with local store leadership teams
• Support sales team with account trainings and trade events in partnership with Manager, Regional Marketing.
• Assist the Manager, Regional Marketing in the customization of digital and printed creative templates for various centrally and regionally led Initiatives to fit regional needs
• Provide marketing initiative and event recaps to identify areas of opportunity, provide constructive feedback and make recommendations for improvement and growth.
• Establish strong relationships and communication channels with customers, external partners and cross functional team members.
• Completing surveys for inside and outside accounts via online menus and in person store visits.
• Must be available nights, weekends and flexibility and willingness to be available during non-traditional hours as required.

• A high integrity leader who understands that working in the Cannabis industry comes with greater scrutiny and therefore requires a higher level of compliance with the rules, regulations, policies, and procedures of Green Thumb
• 2+ years in Sales, brand marketing or field marketing at a retail organization, consumer products company, preferred.
• Background in sales, brand marketing, field marketing retail activation and project management preferred
• Highly motivated, self-directed, innovative and able to work both independently and among teams with keen judgement, common sense and resourcefulness
• Adapts and thrives in a demanding, start-up, fast-paced environment
• Possesses a deep appreciation and insistence on flawless execution
• Operates with a high level of professionalism and integrity, including dealing with confidential information
• Strong communication skills – written and verbal
• Must understand and comply with the rules, regulations, policies, and procedures of Green Thumb.
• Ability to travel for events and meetings multiple times throughout the year, in-market and out of market overnight, up to 30%

• Must pass any and all required background checks
• Must be and remain compliant with all legal or company regulations for working in the industry
• Must possess valid driver's license
• Must be a minimum of 21 years of age
• Must be approved b y state badging agency to work in cannabis industry

The pay range is competitive and based on experience, qualifications, and/or location of the role. Positions may be eligible for a discretionary annual incentive program driven by organization and individual performance.

Green Thumb Pay Range

$60,000 - $75,000 USD

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