Executive Director of Marketing - Confidential : Job Details

Executive Director of Marketing

About the Company

Top-tier technical college

IndustryEducation Management

TypeEducational Institution

Founded1967

Employees201-500

Categories

• Education

About the Role

The Company is seeking an Executive Director of Marketing to lead the development and implementation of strategic marketing communication plans that align with the institution's priorities. The successful candidate will be responsible for enhancing the college's brand at the local, state, and national levels, as well as designing and executing public relations and media strategies to generate positive publicity. A key focus of the role is to drive student recruitment through the creation of diverse and creative marketing campaigns, with an emphasis on providing an exceptional customer service experience. The Executive Director will also oversee digital marketing efforts, manage marketing budgets, and ensure the effectiveness of all marketing activities in achieving the organization's strategic goals. Candidates for the Executive Director of Marketing position at the company must have a Master's degree in a related discipline and a minimum of 5 years' relevant experience, including 3-5 years' in a leadership role. The role requires a professional with a strong background in marketing, public relations, and digital communication, who is adept at managing a team and fostering a culture of creativity and innovation. The ideal candidate will have excellent communication, organizational, and interpersonal skills, and the ability to work effectively with a diverse range of stakeholders. Proficiency in Microsoft Office is essential, and experience in higher education marketing is a plus. The Executive Director will be expected to lead by example, demonstrating a high level of professionalism, ethics, and respect in all interactions.

Hiring Manager TitleVice President of Strategic Development

Travel PercentLess than 10%

Functions

• Marketing
• Non-Profit Management