Executive Director, HCP Omnichannel Content Innovation - MedStar Health : Job Details

WebMD and Medscape are the most recognized and trusted brands of health information, serving consumers, physicians, healthcare professionals, employers, and health plans through online portals and applications. Our network includes WebMD, Medscape, MedicineNet, eMedicine, RxList, theheart.org, and Medscape Education. We provide engaging, credible health information, personalized assessment tools, and online communities.

WebMD is an Equal Opportunity/Affirmative Action employer, committed to diversity and inclusion, and does not discriminate based on race, religion, gender, age, sexual orientation, or other protected categories.

Position Summary

Medscape seeks an Executive Director to lead editorial strategy for omnichannel content innovation, focusing on engaging healthcare professionals (HCPs). This role involves partnering with marketing and product teams to define, attract, and engage audiences, and to operationalize innovative concepts.

The ideal candidate has strong experience in content strategy, innovation, and creation, with a keen eye for audience trends, leveraging data analytics, AI, social listening, and other technologies.

This role requires leadership, excellent communication and organizational skills, and an understanding of medicine and science. The Executive Director will manage multiple projects and adapt to changing priorities within a matrixed organization.

This position is based in Atlanta, Newark, or Los Angeles, reporting to the Group Vice President, Content.

Key responsibilities include:

Qualifications:

Preferred skills include: