Executive Director, Field Force Deployment, Targeting & Incentives (US Pharmaceuticals) - Bayer (Schweiz) AG : Job Details

Overview

At Bayer we're visionaries, driven to solve the world's toughest challenges and strive for a world where Health for all, Hunger for none is not just a dream, but a real possibility. We're doing it with energy, curiosity and dedication, and we value diverse perspectives to redefine what is possible. There are many reasons to join us if you're hungry to build a meaningful career in a diverse community that makes a real difference.

Executive Director, Field Force Deployment, Targeting & Incentives (US Pharmaceuticals)

Bayer US Pharmaceuticals is committed to delivering on its mission Health for All, Hunger for None by advancing a portfolio of innovative treatments. As we advance our operating model towards Dynamic Shared Ownership (DSO) with a stronger focus on customer-oriented and mission-based work, the Field Deployment and Incentives team aims to shape and operationalize Go to Market Strategies and Incentives for the Customer Engagement/Sales team as a key enabler to delivering on the revenue goal of $4BN by 2028.

The Executive Director, Field Force Deployment, Targeting & Incentives (US Pharmaceuticals), reports to the VP, Field Force Operations and is responsible for leading the team for three key functions within the customer engagement organization: Segmentation & Targeting, Field Alignment and Incentive Compensation. The role aligns brand strategy with field alignment adjustments and sizing, segmentation & targeting plans, incentive compensation and awards programs, driving operational effectiveness across the Field Operations vision for Bayer Pharmaceutical Enterprise. They will modernize core processes and technology and champion AI-enabled transformation to provide locally customized solutions that raise field performance, outcomes and experience while role-modeling DSO behaviors and cross-portfolio collaboration. This position is based in Whippany, NJ. Relocation may be available for the selected candidate.

YOUR TASKS AND RESPONSIBILITIES

The primary responsibilities of this role, Executive Director, Field Force Deployment, Targeting & Incentives (US Pharmaceuticals), are to:

Strategic Leadership & Transformation

• Act as the strategic lead for US Pharma Customer Engagement leadership, ensuring alignment of go-to-market deployment and incentive/awards programs with the enterprise strategy and DSO operating model.
• Lead a collaborative approach across the US Pharma ecosystem for key inputs into deployment models; collaborate with franchise and market access leadership to ensure full alignment to strategy.
• Leverage industry benchmarking and insights from the US Pharma strategy to drive innovation and continuous improvement across core processes and tools of the Field Force Deployment and Incentive Compensation function.
• Define a multi-year transformation roadmap, executed through 90-day sprints, across people, process, and technology, including operating model, roles/skills, workflows, platform modernization, and vendor ecosystem.
• Establish clear outcome metrics (revenue impact, coverage quality, fairness, speed, and cost-to-serve) and drive continuous improvement using industry benchmarks.

Targeting & Segmentation; Territory Alignment

• Lead development of optimal go-to-market deployment models focused on high-opportunity HCP/HCOs; recommend and execute sizing, structure, and alignment for Customer Engagement teams and Market Access (e.g., CVR, Oncology, Hematology, Women's Health).
• Oversee development and optimization of deployment models, territory sizing, and call-plan strategies using advanced analytics and market insights.
• Manage field team roster processes and ensure appropriate credentialing of all field personnel in line with customer requirements.

Incentive Strategy & Operations

• Direct design and governance of core and supplemental incentive plans, awards programs, and budget management (~$80MM), ensuring fairness, compliance, and audit readiness.
• Partner with Finance to manage and optimize the incentives budget with accurate projections and accrual recommendations; evaluate levers such as pay curves and quota-setting.
• Ensure policy/process stewardship with HR and legal, audit readiness, and efficient downstream operations (data processing, reporting for field, and payroll).

AI, Data & Technology Enablement

• Guide adoption of AI/ML and digital platforms for predictive targeting, quota setting, and operational efficiency, ensuring transparency and measurable impact.
• Lead the evolution of end-to-end incentives and deployment platform, driving innovation, data quality, and interoperability across commercial data management and analytics.

Locally Customized Solutions & Ways of Working

• Design and implement locally customized solutions (e.g., geographic/TA-specific rules, payer/access nuances, role-specific and specialty-care adaptations) within enterprise standards—balancing consistency and local market needs.
• Advance DSO ways of working across squads and missions; foster cross-functional teaming with Market Access, Finance, HR, Legal, and Product/Portfolio leadership.

People Leadership & Vendor Management

• Lead, coach, and develop high-performing teams across deployment and incentives; manage vendor partners to deliver on outcomes, speed, compliance, and cost.
• Create a culture of collaboration within the team and proactive, strategic partnership with internal stakeholders.

WHO YOU ARE

Bayer seeks an incumbent who possesses the following:

Required Qualifications:

• BA/BS;
• Progressive leadership experience in healthcare or related industry with deep experience in US field force deployment (targeting/segmentation, alignment) and incentive compensation—design through execution.
• Proven transformation track record across people, process, and technology (operating-model redesign, platform modernization, vendor strategy, and change management).
• Expertise distilling complex analytics into clear, motivating field guidance; strong executive communication and ability to influence without formal authority.
• Experience driving locally customized program designs within enterprise standards and compliance frameworks.
• Strong program/project management; resilience under tight timelines; discretion and confidentiality.
• People leadership experience with a passion for developing and coaching high-performance teams.

Preferred Qualifications:

• Advanced degree (MS/MBA) or relevant quantitative field (statistics, analytics, engineering)
• 10+ years industry experience
• Sales management experience; familiarity with downstream data processing/reporting and payroll operations
• Demonstrated AI literacy and hands-on leadership applying AI/ML in commercial operations (e.g., predictive models, optimization, and GenAI communications) with appropriate controls.

Employees can expect to be paid a salary between $196,213 and $294,320. Additional compensation may include a bonus or commission (if relevant). Additional benefits include health care, vision, dental, retirement, PTO, sick leave, etc. This salary range is an estimate and may vary based on location, market data, skills and experience, degrees and certifications, and other factors.

This posting will be available for application until at least October 10, 2025.

Location/Division/Reference

Location: United States: New Jersey: Whippany

Division: Pharmaceuticals

Reference Code: 854114

Contact

Email: [email protected]

EEO Bayer is an Equal Opportunity Employer/Disabled/Veterans. Bayer is committed to providing access and reasonable accommodations in its application process for individuals with disabilities and encourages applicants with disabilities to request any needed accommodation(s) using the contact information below. Bayer is an E-Verify Employer.

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