Email Strategist - Cella : Job Details

Location: Houston, TexasJob Type: Permanent/Salaried, Hybrid onsite T/W/Th and 9/80 schedule offeredCompensation: $155,000-$165,000 / Relocation package and great benefits offered!Our client, one of the world's leading integrated energy companies is looking for an Email Strategist to join their growing team. This role will be part of the Corporate Affairs team which proactively manages social, political, and reputational risks and engages the workforce to advance the business.We are seeking a strategic, data-savvy Email Strategist to lead the development, delivery, and optimization of our corporate email newsletter program and support broader email and SMS outreach for our advocacy programs. You'll play a critical role in shaping how we connect with key audiences-building stronger relationships through personalized, relevant, and timely communications. Responsibilities:

Own the planning, content coordination, and execution of our weekly corporate email newsletter, personalized by audience segments.

Manage and support email and SMS communications for our advocacy programs, ensuring they are compelling, compliant, and effective.

Develop and implement strategies to grow subscriber lists through organic and paid acquisition campaigns.

Monitor and improve list health, deliverability, and overall email hygiene using best practices and data insights.

Track performance, run A/B tests, and provide insights to continuously optimize message effectiveness.

Partner with content creators, designers, and digital teams to ensure alignment with brand and communication goals.

Stay updated on industry trends and serve as the email marketing subject matter expert within communications

Qualifications:

Bachelor's degree in marketing, advertising or a related field.

5+ years of experience in email marketing.

Proficiency with email marketing platforms, including Marketo.

Strong understanding of segmentation, personalization, deliverability, and compliance.

Experience with SMS platforms and advocacy communications a plus.

Familiarity with paid acquisition channels and experience in delivering quality list growth.

Data-driven mindset with the ability to build audience segmentation, interpret performance metrics and optimize campaigns accordingly.

Collaborative, organized, and capable of managing multiple projects on deadline.

Attributes:

Proactiveness: A proactive and self-motivated approach, with the ability to anticipate needs and take initiative.

Agility: Flexibility and adaptability to changing circumstances and evolving priorities.

Team Player: A collaborative and supportive team player, with a commitment to contributing to the success of the organization.

Creativity: A creative mindset, with the ability to generate innovative ideas for engaging and effective communication.

JOBID: 1099958#LI-CELLA#LI-MN1#PLEqual Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact [email protected] offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility). This posting is open for thirty (30) days.