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You will be a Salesforce Marketing Cloud power user with expertise in maximizing email campaigns to effectively move users through the funnel. You should have experience in building email journeys aligned with commercial goals, utilizing segments, dynamic content, and other tactics to compel action. Collaboration across teams to develop technical roadmaps, GTM campaigns, and nurture journeys is essential. An understanding of the role email plays in the sales experience and a testing mindset are also required.
What you will do:
Own the email channel for Bloomberg Law, Bloomberg Tax, and Bloomberg Government, leading a small team to optimize performance.Develop and manage the email strategy roadmap, employing best-in-class tactics such as dynamic messaging and AI tools.Manage and coach a small team of email specialists, removing roadblocks and setting priorities to achieve results.Create and manage email campaigns supporting GTM initiatives, leveraging the right levers for commercial success.Design product- and customer-specific nurture campaigns to move prospects through the marketing funnel and support sales outreach.Serve as the in-house expert on email best practices, including data governance, KPIs, and regulations.Coordinate with teams to ensure flawless email execution—from building campaign journeys to testing.Optimize the use of Salesforce Marketing Cloud for email and other channels.Develop effective email tests to enhance customer insights and campaign performance.Minimum requirements:
At least 5 years of experience running email campaigns for B2B, SaaS, or e-commerce companies.Bachelor's degree or equivalent experience.People management experience of 0-3 years, with at least 1 year preferred.Proficiency with Salesforce Marketing Cloud, including building email journeys, automations, segmentations, Einstein, and other SFMC tools.A deep understanding of email as a communication channel and effective campaign strategies.Equal Opportunity
Bloomberg Industry Group maintains a policy of non-discrimination and provides equal opportunity for all applicants and employees, regardless of protected characteristics.
Additional details:
- Seniority level: Mid-Senior level
- Employment type: Full-time
- Job function: Marketing and Sales
- Industries: Software Development
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