Email Marketing Manager - Hudson Valley Lighting Group : Job Details

Hudson Valley Lighting Group is a worldwide leader in the design, manufacturing, and omni-channel distribution of decorative and architectural lighting fixtures, encompassing five brands: Hudson Valley Lighting, Mitzi, Troy, Corbett, and CSL.

As the one-stop shop for the most comprehensive selection of lighting, HVLG seeks to inspire and support our customers in their pursuit to achieve a home that perfectly reflects their clients. HVLG takes a designer-forward approach to the light-purchasing process making the experience more inspiring, exciting, and inviting. At HVLG, we believe that great lighting has the power not just to elevate any space but to enrich people's lives and it's that guiding philosophy that ties our family of brands together.

The Email Marketing Manager at Hudson Valley Lighting Group is a creative and analytical individual responsible for working with our digital marketing team to strategize, develop, and execute our email & SMS marketing strategy as part of our holistic digital strategy. The ideal candidate will have hands-on experience developing emails, automated tracks, and simple to complex drip campaigns. As an Email Marketing Manager, you will be responsible for developing and executing email marketing campaigns to drive engagement, nurture leads, and increase conversions. You will collaborate with cross-functional teams to create compelling content, segment audiences effectively, and optimize campaigns for maximum impact. The ideal candidate will have a strong understanding of email & SMS marketing best practices, excellent communication skills, and a passion for data-driven decision-making.

Key Responsibilities:

Work closely with the marketing & business development teams to develop and execute the email marketing strategy for all HVLG brands

Form a deep understanding of our business & goals

Create and execute our email calendar to promote products, events, and company initiatives

Oversee and execute all email marketing projects and updates

Write engaging and educational copy for emails and subject lines

Work with the creative services team to create eye-catching high-aesthetic emails

Strategize and implement new ways to increase open rates and engagement

Personalize the customer journey and maximize every touch point in the customer lifecycle

Build and optimize automated email tracks for all divisions of our business

Define and implement our list segmentation and personalization strategies

Ensure lists are up to date and segmented properly

Develop and implement a rigorous testing process, including A/B testing

Monitor and develop new initiatives to increase list growth and customer retention

Keep track of email goals & metrics and report on those insights on a daily, weekly, and monthly basis

Monitor and forecast digital trends, best practices, and emerging technologies

Troubleshoot email issues

Oversee freelancers and agencies as needed for email executions

Assist in the strategy and execution of effective landing pages to ensure positive CTRs and lead generation

Qualifications:

Bachelor s Degree in Marketing, Communications, or related field

3+ years of email marketing experience

Experience with Active Campaign, SendGrid, or other email marketing software tools

Experience with Attentive or other SMS marketing tools

Experience with Asana or other project management platforms

Experience developing, building, and tracking email workflows and automated tracks

Excellent time management and the ability to juggle long and short-term deadlines

Excellent attention to detail

The ability to work independently and with a team

Comfortable working in a fast-paced environment

Comfortable working under deadlines

Photoshop and InDesign skills are a plus

Knowledge of HTML, CSS, and Omniture are a plus

Ability to take direction and follow through on projects assigned