Ecommerce Content & Engagement Manager - Airport Home Appliance : Job Details

Ecommerce Content & Engagement Manager

Airport Home Appliance

Job Location : Hayward,CA, USA

Posted on : 2025-08-05T07:35:49Z

Job Description :

Key Responsibilities Content Strategy & Planning

Develop and execute a website content roadmap aligned with business goals, product launches, and seasonal promotions.
Ensure a consistent cadence of fresh, conversion-focused content.
Own the content lifecycle: from ideation through execution, optimization, and retirement.

Content Creation & Management

Create, manage, and optimize all on-site content, including: hero banners, promotional modules, landing/category pages, brand/vendor pages, product detail descriptions, and featured sales pages.
Write and proofread all content for clarity, accuracy, SEO, and brand voice.
Work closely with the Branding team to align visual assets with copy and strategy.

UX/UI & Visual Mockups

Conduct user research, competitive analysis, and site audits to inform content and layout decisions.
Design wireframes and high-fidelity mockups (via Figma) for new landing pages and key experiences.
Iterate on mockups based on stakeholder feedback and performance metrics.

SEO & CRO Optimization

Lead on-page SEO initiatives: optimize metadata, headings, keywords, and page structure.
Monitor content performance, identify ranking opportunities, and drive organic traffic improvements.
Execute A/B tests (headlines, CTAs, visuals, layouts) to improve conversion rates.
Ensure pages are mobile-optimized, responsive, and fast-loading.

Cross-functional Collaboration

Partner with Data Analyst to align content with high-performing products, customer behavior, and trends.
Work with Web Dev & QA Teams to implement mockups and content updates.
Collaborate with Marketing & Sales to support promotions, campaigns, and product launches.
Coordinate with SEO Team to align technical SEO with content execution.

Project & Workflow Management

Manage content calendars, workflows, and delivery timelines using tools like Jira.
Oversee timely and accurate product listings and promotional page updates.
Track and report on key content KPIs and recommend improvements.

Required Qualifications

Bachelor's degree in Marketing, Communications, UX/UI, or related field.
5+ years in e-commerce content, UX writing, digital merchandising, or similar role.
Strong image editing and graphic design skills using Adobe Photoshop, Illustrator, or equivalent, with ability to create and modify web-ready assets, promotional banners, and mockups (portfolio required).
Experience with content design and mockups using Figma.
Excellent writing, editing, and storytelling skills with strong attention to detail.
Deep understanding of on-page SEO and its connection to conversion strategy.
Proficiency with CMS platforms (Shopify, Magento, or custom systems).
Familiarity with Google Analytics or GA4 for content performance tracking.
Ability to manage multiple projects with competing deadlines.

Preferred Qualifications

Experience with A/B testing and personalization tools (Salesforce, Optimizely, etc.).
Familiarity with project tools like Jira or Trello.
Basic knowledge of HTML/CSS for formatting content.
Background in retail or home appliance industry a plus.

Job Type: Full-time Pay: From $90,000.00 per year Benefits:

Work Location: In person

Apply Now!

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