Director, Streaming Content Strategy & Analysis - WARNER BROS. ENTERTAINMENT : Job Details
Director, Streaming Content Strategy & Analysis
WARNER BROS. ENTERTAINMENTJob Location : New York,NY, USA
Welcome to Warner Bros. Discovery… the stuff dreams are made of.
Who We Are…
When we say, “the stuff dreams are made of,” we're not just referring to the world of wizards, dragons, and superheroes, or even to the wonders of Planet Earth. Behind WBD's vast portfolio of iconic content and beloved brands are the storytellers bringing our characters to life, the creators bringing them to your living rooms, and the dreamers creating what's next…
From brilliant creatives to technology trailblazers across the globe, WBD offers career-defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best self. Here you are supported, celebrated, and encouraged to thrive.
Your New Role… The Director of Streaming Content Strategy & Analysis is responsible for supporting the data-driven content investment strategy for CNN's new streaming product. This role ensures that every dollar spent on content is backed by audience engagement, growth impact, and long-term sustainability. Sitting at the intersection of content commissioning, audience analytics, and financial oversight, this leader will partner closely with the VP, Streaming Programming, Editorial & Programming Teams, Global News, Streaming Merchandising, and Finance to establish a structured, insights-driven approach to commissioning and optimizing content across live news, VOD, and original programming.
This is a highly strategic, cross-functional role that requires strong analytical skills, stakeholder management, and deep expertise in streaming audience behavior. The ideal candidate must be comfortable operating in a matrixed environment, working with SVP-level stakeholders.
Key Responsibilities:
- Own and manage the content budget, ensuring all content spend decisions align with audience demand and financial objectives.
- Develop a framework for content investment, balancing live programming, VOD, and original productions to maximize engagement and retention.
- Partner with Finance to forecast content ROI and ensure responsible budget allocation.
- Lead cost-benefit analyses on programming initiatives, identifying areas to scale or cut underperforming content.
- Author, own, and iterate on Creative Briefs to define audience needs and evaluate content performance.
- Enable rapid experimentation in collaboration with Streaming Content, Merchandising leads, and SVP Video Editorial, allocating budget to innovation efforts.
- Drive the commissioning process in alignment with executive leadership, ensuring content spend is backed by insights and strategic goals.
- Partner with CNN WW content leadership to assess new show concepts, talent-driven programming, and format experiments.
- Elevate the company's ability to identify the right content for streaming.
- Ensure data-driven audience insights guide content decisions, balancing creativity with engagement potential.
- Develop data-backed ROI business cases for programming slate, based on engagement metrics and subscriber impact.
- Measure content performance in partnership with Data Intelligence, Growth, and Streaming Merchandising teams, leveraging analytics to track viewership and retention.
- Deliver monthly and quarterly performance reports to senior leadership to shape long-term strategies.
- Identify successful formats and opportunities to sunset underperforming ones.
- Develop audience segmentation strategies to cater to core viewership and emerging trends.
- Act as the central bridge between various teams, ensuring cross-functional alignment on content spend.
- Work with SVP-level executives to secure buy-in for content investments and strategic priorities.
- Influence decision-making without direct authority, maintaining strong relationships and credibility.
- Translate complex data insights into clear, actionable recommendations for creative and business teams.
- Develop a long-term content strategy that balances live, on-demand, and original programming.
- Identify market opportunities and white spaces to differentiate the streaming service.
- Lead windowing strategies for optimal content release and distribution.
- Establish a decision-making framework to rationalize content spend based on audience insights.
Qualifications & Experience
Must-Haves:
- 12+ years in content strategy, media analytics, or related fields, with at least 5 years leading teams in streaming or digital media.
- Proven success in developing and implementing content investment strategies for streaming or digital video.
- Deep expertise in audience data, content performance analytics, and digital viewership behaviors.
- Strong financial skills, managing large content budgets and forecasting ROI.
- Experience working in a matrixed environment with senior executives.
- Ability to translate complex data into strategic insights for programming and commissioning decisions.
- Expertise in content monetization models, including AVOD, SVOD, and hybrid models.
- Strong leadership and team development skills.
Preferred Qualifications:
- Experience with content windowing strategies across linear, digital, and streaming platforms.
- Familiarity with business intelligence tools and content performance dashboards.
- Experience in news, documentary, or non-fiction programming.
Our Values & How We Work
At WBD, our guiding principles are central to our operations. Learn more at www.wbd.com/guiding-principles/. We look forward to discussing how these principles resonate with you during your interview.
Championing Inclusion at WBD
We embrace a diverse workforce and are committed to equal opportunity employment. Qualified candidates with disabilities can visit our accessibility page for accommodations during the application process.
In compliance with local law, the salary range for this role is $136,570 - $253,630 annually. Actual compensation will vary based on factors such as experience, location, and performance. Our total rewards package includes benefits like health insurance, wellness programs, retirement plans, paid holidays, and more.
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