Director, Social Media Sports & Lifestyle - Authentic Brands Group : Job Details

Director, Social Media Sports & Lifestyle

New York, New York

Who We Are

Authentic is a unified platform that integrates M&A, brand strategy, creativity and digital innovation to unlock the power of its global Lifestyle and Entertainment portfolio.As the world's largest sports and entertainment licensing company, Authentic connects strong brands with best-in-class partners to optimize long-term value in the marketplace.Its brands generate more than $32 billion in global annual retail sales and have an expansive retail footprint in more than 150 countries, including 13,000-plus freestanding stores and shop-in-shops and 400,000 points of sale.Authentic transforms brands by delivering powerful storytelling, compelling content, innovative business models and immersive experiences. It creates original marketing strategies to drive the success of its brands across all consumer touchpoints, platforms and emerging media

Why Authentic

You'll be able to access the resources and scale, while leveraging innovative technology and nimble environment. What we're saying is, this isn't your average day job. If you're hungry to drive ideas into action and own your career, let's chat. Our team is rapidly innovating to evolve and define the future of our brands. With the help of some of the brightest minds in retail, marketing, licensing, legal and more, we are building the intersection of digital and experiential marketing to help achieve that mission. We reimagine, evolve and transform brands! At Authentic, we foster an inclusive workplace where diversity of thought and expertise drive competitive advantage. Our global teams are built by go-getters who contribute unique perspectives and push the boundaries of creativity and innovation. Headquartered in New York City, Authentic has offices in major metropolitan cities including Los Angeles and Miami, as well as Toronto, Mexico City, London, and Shanghai.

What You'll Do

As the Director of Social Media for our Sports & Lifestyle division, you'll be the driving force behind the social voice of iconic brands like Reebok, Champion, Prince, and Nautica alike. This role is all about building meaningful conversations, community and brand building across platforms translating brand purpose into culturally relevant storytelling that resonates. You'll lead the charge in crafting innovative, platform-native strategies that inspire engagement, foster brand heat, and fuel business growth.

In close partnership with teams across Brand, Marketing, Partnerships, PR, and Creative, you'll architect and execute full-funnel, 360° campaigns that breakthrough in the social space. You will be a strategic leader who understands the nuances of each social platform, a team player, and a connector who thrives at the intersection of culture, sport, lifestyle, and community.

What you'll be working on

• Develop and own the end-to-end social strategy for multiple Sports & Lifestyle brands (e.g., Reebok, Champion, Prince, Nautica).
• Translate brand objectives into tailored, platform-specific plans that drive engagement, growth, and cultural relevance.
• Monitor industry trends, audience behavior, and competitive activity to inform social approaches and stay ahead of the curve.
• Lead annual planning for social content, campaigns, and tentpole moments aligned with brand and marketing priorities.
• Define and track KPIs to measure social effectiveness and adapt strategy accordingly.
• Oversee the development of content calendars across platforms (Instagram, TikTok, X, YouTube, etc.).
• Partner with Creative teams to guide the development of compelling visuals, copy, and storytelling that align with social best practices.
• Lead real-time activation and community engagement strategies during live events, product drops, or cultural moments.
• Approve and review daily content and ensure tone, timing, and formatting are optimized per platform and brand.

Must Haves

• Bachelor's degree in marketing, business, or a similar field
• A minimum of 5 - 7 years of experience in brand marketing and social media management; sport/fashion brand marketing experience is required
• Hands-on experience managing marketing in a brand licensing environment
• Proven track record in creating and executing 360-degree brand and marketing campaigns, including campaign design, public relations, and digital/social media marketing
• Demonstrated success conducting and incorporating detailed analyses into marketing planning and decision making
• Seamless communication skills with strong in-room presentation capabilities
• Must have strong computer proficiency with strength in MS Office (Word, Excel, PowerPoint, etc.), Keynote, Squarespace, Adobe suite, and all social media platforms.
• Must have the ability to shoot content and edit social content.
• Willingness and ability to travel as the role requires

Primary Location Salary Range:

$100,000 - $125,000

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