Director, Social Media - W2O Group : Job Details

Real Chemistry is looking for a Director, Social to join our growing team. This team is a group within Real Chemistry's Activation department that works in partnership with creative, influencer relations, paid activation, integrated intelligence and brand strategy & business leads to develop and implement high engagement social content and channel strategies designed to drive action and make impact.

We believe we are best together, bringing together experts from a wide range of disciplines to collaborate without barriers under a single, unified mission: to transform what healthcare is to what it should be.

This role is hybrid, based in any of our US offices—including New York City, Boston, Chicago, Carmel, or San Francisco—or remote within the US, depending on team and business needs.

You have deep experience leading channel, content and activation strategies at scale across current and emerging platforms. You've lived and breathed social, understand trends in news and culture and how to respond to it, you're deeply familiar with social strategy and how to judge content performance, and you love to find creative ways to tell stories, make an impact, move fast and have fun while doing it.

• Act as the day-to-day social media lead across multiple healthcare accounts as part of an integrated team; advise on planning and execution of integrated social campaigns, from multichannel content development and distribution, to paid social media counsel and campaign strategy across the marketing funnel – driving awareness, consideration, organic content and engagement strategy, influencer activations (through partnership), social media listening, analytics and results reporting for several clients.
• Nurture and maintain in-depth knowledge of social media platforms (including but not limited to Instagram, LinkedIn, TikTok, YouTube, Reddit, Facebook), and trends to guide clients and account teams and help Real Chemistry continue to be an authority in the space; be a proactive leader with vision and perspective on the social landscape, standard methodologies, and cultural happenings across platforms.
• Drive adoption of emerging channel and content opportunities and solutions rooted in a balance of cultural insights and quantitative audience data.
• Work with our in-house team of data scientists and analysts to provide competitive social performance insights, get results, improve performance and advise future content strategy; know how to tell a story through measurement and energize clients by communicating new measurement opportunities as they arise.
• Build and lead all aspects of the social media budgets collaborating with other internal teams/counterparts and senior leaders to optimize right mix for clients – this includes supporting scopes of work and supervising paid social media budgets.
• Identify new areas/opportunities for integrated social and digital programs (including social media, digital, influencer, executive social comms, creative, etc.) and develop/be an extraordinary partner to client and account partners to keep everyone apprised on what's new and what's to come; be able to present both new and organic growth opportunities to clients, always thinking one step ahead.
• Serve as an outstanding and supportive mentor to one of the best teams in the business; recognize the impact of delegation vs ownership.

• You are adaptable and resilient. When things change, so do we. We're always evolving.
• You are proactive, driven, and resourceful with strong prioritization skills and a desire to dive into the data.
• You are a self-starter, detail oriented and able to work independently and under tight deadlines.
• You are able to manage challenging situations and collaboratively problem-solve.

• Minimum 7+ years of experience, ideally in health or pharmaceutical social media with previous agency experience (suggested).
• Experience leading social media content programs in partnership with creative and production departments
• Proficiency and familiarity with a variety of social media technologies and platforms, e.g., Meta Ads Manager, content management systems, social monitoring and other measurement platforms.
• Understanding of the FDA and FTC regulations guiding social media efforts for biotech and pharma clients.
• Familiarity with web analytics platforms like Google Analytics and partnering with web teams on integrated media communications.
• Client service experience in an agency environment.
• Demonstrated ability to grow social media business (with current social, communications or marketing clients) and participate in occasional new business pitches.
• Experience leading and mentoring junior staff.
• Outstanding written and oral communications and presentations skills.

Pay Range: $155,000.00-$160,000.00. This is the pay range the Company believes it will pay for this position at the time of this posting. Compensation will be determined based on job-related, non-discriminatory factors including work experience, skills, certifications, and geographical location. The Company reserves the right to modify this pay range at any time.

Real Chemistry is proud to be Great Place to Work certified; check out what our people shared about our culture and workplace on our Great Places to Work Profile here.

Working with Real HART: Since the pandemic, we have adapted to how our people told us they want to work. We have office locations in cities in the US, UK, and Europe with many employees and clients that serve as hubs where and when they need us. For employees within an hour of one of our offices, we expect attendance in the office two days per week, either at a Real Chemistry office or onsite with clients. We are also actively opening new office locations, so if one opens near you, our Real HART policy will apply. We are not looking for attendance for the sake of attendance but believe that the opportunity to coordinate in-office team meetings, 1:1 meetings with managers, taking advantage of on-site learning, and connecting with client partners is critical to delivering on our purpose of making healthcare what it should be. Outside of these offices, we have regions where people work remotely but come together quarterly for collaboration, culture and learning opportunities. We call this our Real Hybrid and Regional Teams (Real HART) approach. Real Chemistry believes we are best together – and our workplace strategy fosters connection and collaboration in person – but also supports flexibility for our people.

Real Chemistry offers a comprehensive benefit program and perks, including options for medical, dental, and vision plans, a generous 401k match, and flexible PTO. Other perks include student loan debt contributions, mental wellness coaching and support, and access to more than 13,000 online classes with LinkedIn Learning. Additional benefits for those just starting or continuing with their family building journey include access to enhanced fertility support, Bright Horizons family support programs, as well as expanded paid leave for new parents including personalized coaching support through Your 4th Trimester. Learn more about our great benefits and perks at: www.realchemistrybenefits.com

Real Chemistry is an Equal Opportunity employer. We strive to build and sustain an inclusive and equitable work environment where our employees feel empowered to leverage all they bring from their personal lived experience and professional expertise, to make our team the best in the industry. We encourage motivated and qualified applicants to apply without regard to race, color, religion, sex (including pregnancy), sexual orientation, gender identity/expression, ethnic or national origin, age, physical or mental disability, genetic information, marital information, or any other characteristic protected by federal, state, or local employment discrimination laws where Real Chemistry operates. Should you require accommodations throughout the interview process please let your recruiter know.

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