Director, Social Media - JDA Software Group : Job Details

As the Director of Social Media at Blue Yonder, you will be responsible for social media strategy, governance and execution. You will help increase our social media reach, amplify key messages, increase brand awareness, and positively shape our presence in the market. What you will do: Lead the day-to-day management of our corporate social accounts and global social campaigns. Devise and execute strategies to drive organic social media growth and engagement. Partner with Marketing leaders to evolve our social media strategy, ensuring it aligns with business goals while pushing creative boundaries across platforms. Partner with Digital Marketing leaders to develop a cohesive organic and paid social media strategy. Manage our employee social advocacy program. Ensure all social content is on brand and aligns with corporate and solution messaging. Conduct active social listening to gather insights and stay on top of social trends to respond to issues and opportunities. Measure, analyze, an...Social Media, Director, Media, Project Management, Technology, Business Services