Director Programmatic Strategy and Activation - Digital Agency - NYLON Search, LLC. : Job Details

Director Programmatic Strategy and Activation - Digital AgencyDirector Programmatic Strategy and Activation - Digital Agency

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NYLON Search - Recruitment and Executive Search provided pay range

This range is provided by NYLON Search - Recruitment and Executive Search. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$150,000.00/yr - $170,000.00/yr

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Professional Recruitment. Connecting start-up to Fortune 500 companies with the talent they need to drive business success.

$155-170K + Full Company Benefits

Hybrid – 2 days per week in-office (midtown NY)

Global Digital Agency with 600+ employees seeks entrepreneurial and driven Director of Programmatic Strategy and Activation with strong team leadership skills and 5+ years programmatic campaign execution, oversight and strategy experience along with experience leading a team at a digital agency (or similar) - to help build, shape and lead a team programmatic campaign managers / associates and take overall lead for campaign strategy and execution – working across CTV, Display, Digital OOH, OLV, Native, Audio, Video and PMP. The successful candidate will have proven team leadership expertise, with ability to manage a growing team across multiple accounts and industry verticals, lead strategy calls with clients and will be the subject matter expert on programmatic advertising – working cross-departmentally with Ad Ops, Sales, senior leadership and external partners / vendors. Experience working in DV360 and TTD (Trade Desk) required (any Amazon, Yahoo DSP a plus). Must be a strong manager who leads by example, with strong programmatic skillset working across various DSPs and full funnel campaigns.

This is a visible role leading a growing a collaborative and dynamic team, with lots of potential for career growth in the business. Hybrid, 2 days per week in the midtown NY office.

Responsibilities include:

• Strategically lead and grow the programmatic function in line with overall company goals.
• Analyze, evaluate, and recommend market data insights and technology providers to support programmatic advertising opportunities.
• Identify and spearhead strategic growth areas for specific accounts, to increase account performance and gross profit for programmatic services.
• Educate and upskill programmatic team members, along with other media departments, clients and sales managers.
• Participate in senior management meetings as it relates to the creation of overall company initiatives.
• Monitor team KPIs and feedback status to the VP Digital Media.

Requirements:

• 5+ years programmatic advertising in a Digital Marketing Agency (or similar company).
• 3+ years team leadership/ management - strong people skills and team leader.
• Proven experience in media planning and strategy.
• In depth understanding of the technical landscape of programmatic/ digital advertising.
• Hands on experience with building and optimizing campaigns in DSP's – including DV360 / The Trade Desk
• Strong focus on data and targeting, providing solutions that are unique to drive business KPI's.
• Bachelors degree, or equivalent work experience.

For immediate consideration please submit resume in Word/PDF format.

** AN EQUAL OPPORTUNITY EMPLOYER **

Seniority level

• Seniority levelDirector

Employment type

• Employment typeFull-time

Job function

• Job functionMarketing, Advertising, and Strategy/Planning
• IndustriesMarketing Services, Advertising Services, and Technology, Information and Media

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Inferred from the description for this job

Medical insurance

Vision insurance

401(k)

Paid maternity leave

Paid paternity leave

Disability insurance

Tuition assistance

Student loan assistance

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