Director, Performance Marketing - Lowe's : Job Details

Your Impact. The purpose of the Director, Performance Marketing is to lead in-house search teams to drive traffic and create a preference for the Lowe's brand. This role has responsibility for developing a clear strategy to improve traffic and conversions to Lowes.com and Lowe's stores. The Director will need to manage and lead a domestic and global (offshore) team, with focus on culture building and talent management. The coordination between SEO and Paid Search efforts is critical, and this director must create the connection between teams to harmonize ~$300 M in paid search spend with an organic search strategy. This role reports to the VP of Media and Sports Marketing for Lowe's. This role is accountable for investment and priority alignment recommendations with their leadership team and extended leaders across Lowe's business team including merchandising, .com, Pro services and tech. The right leader for this role must demonstrate exceptional business acumen, have experience runni...Director, Marketing, Performance, Computer Science, Traffic, Business, Business Services