Director, Performance Marketing Engagement Lead - Genentech : Job Details

Director, Marketing Performance Marketing Engagement Lead

Location

• South San Francisco, CA

• Relocation assistance is not available at this time.

The Marketing organization influences decisions by establishing and communicating our full product value proposition across the full value chain, from payers to health systems to prescribers and patients. Marketers are storytellers who inform positioning, deliver customer-led content, and design integrated experiences in partnership with networked teams. This Director, Marketing Performance Marketing is integral to delivering the Digital Marketing Vision.

The Digital Marketing Office, led by the Head of Digital Marketing and reporting to the Chief Marketing Officer, drives Genentech's digital marketing transformation and focuses on four key areas, including Performance Marketing. The candidate will report to the Senior Director, Performance Marketing and lead engagement and adoption of performance marketing practices with brand teams, ensuring training, tools, and methodologies meet brand goals and drive efficient outcomes at scale.

• Serve as a Performance Marketing expert and business lead, driving complex change from current to future state

• Enable transitions by implementing new capabilities, coaching teams, and partnering on training content

• Lead champion team, coaching and measuring successful adoption of changes

• Lead change management initiatives with brand teams, ensuring a seamless transition to new Performance Marketing strategies, practices, and processes

• Onboard each brand into Performance Marketing practices

• Design and deliver comprehensive training on bespoke Performance Marketing topics, tailored to brand needs

• Build partnerships with brand marketing to surface needs and opportunities

• Document and report on the health of Performance Marketing engagement and escalate challenges

• Lead or support special projects, such as large-group presentations, trainings, and workshops; represent best practices across DMO

• Identify processes in need of revision and work with Enablement and Process Lead to address them

• Collaborate with cross-functional partners to identify capabilities/platforms to be delivered by partners and used across marketing

• Partner with marketers and agencies to identify opportunities for optimizing performance and develop robust measurement plans

• Identify opportunities to leverage advanced performance marketing capabilities for strategic business challenges

• Conduct regular office hours to offer direct support to brand teams on performance marketing tools and methodologies

• Establish forums for cross-brand knowledge sharing and best practice dissemination

• Provide strategic input to inform the evolution of the enterprise performance marketing roadmap, tool development, and training programs

• Collaborate with brand leadership to align initiatives with franchise/portfolio and commercial objectives

• Advocate for standardized performance marketing measurement frameworks and governance across engaged brand teams

• Evaluate external agency partners for performance marketing objectives and adoption of new capabilities

Marketing Directors are expected to perform at the Advanced level, defined as modeling competencies with sophistication and elevating others' skills.

• Customer Understanding

• Competitive Value Creation

• Strategy Development

• Integrated Campaign Development

• Project & Vendor Management

• Content Development & Approval

• Execution Readiness

• Delivery & Optimization Across Channels

• Measurement & Iteration

Minimum Candidate Qualifications & Experience

• Bachelor's degree

• 8 years minimum work experience, with 6 years of commercial experience (sales, marketing, market access or customer insights), two of which must be in marketing

• Experience with sole ownership of tactics or pieces; ability to articulate business problems, identify solutions and own content development from strategy through execution

• Experience contributing to brand strategy development and executing integrated marketing plans that align with strategic business objectives

• Significant experience in performance marketing roles, applying data-driven insights to manage, measure, and optimize campaigns across channels

• Hands-on experience using marketing analytics platforms and BI tools to translate data into actionable recommendations

• Proven ability to interpret and synthesize complex data from diverse sources to identify trends and inform marketing narratives

• Experience operating in a data-driven marketing environment and championing data in decision-making

Preferred:

• MBA or related graduate degree preferred

• Marketing experience in relevant industries

• Experience in managed care, pharmaceutical, or biotech customer engagement

• Experience creating strategies and tactics that strengthen market positioning and drive high-value outcomes

• Experience with marketing measurement tools (e.g., MMM) or ability to interpret results for strategic decisions

• Experience with dashboards or platform tools to inform campaigns

• Proficiency with web analytics and CX tools (e.g., Content Square, Google Analytics, Adobe Analytics)

• Experience with incrementality testing to measure true impact

• Experience applying performance marketing in pharmaceutical or biotech marketing

• Strong change management experience to drive adoption of new analytics tools and data-driven processes

• Ability to drive a data-driven marketing practice focusing on metrics that matter

• Experience with working with media partners to optimize campaigns

• Broad experience in digital marketing and digital media

• Ability to think with an enterprise mindset

• Ability to thrive in ambiguity and transformational change

• Strong customer orientation and adaptability

• Strong business acumen and presentation skills

• Excellent interpersonal, leadership, and communication skills

The salary range for this position is $187,100 - $347,500, based on location in CA. Actual pay will be determined by experience, qualifications, location, and other factors. A discretionary annual bonus may be available. Benefits details available at the linked page.

Genentech is an equal opportunity employer. It is our policy to employ, promote, and treat all employees and applicants on the basis of merit, qualifications, and competence. The policy prohibits unlawful discrimination, including based on protected veteran status and disabilities, in accordance with applicable laws.

If you require an accommodation in relation to the online application process, please contact us via the accommodations for applicants process.