Director, Performance Content Strategy - Publicis Groupe : Job Details

The Director of Performance Content Strategy is responsible for guiding the Performance Content teams in Publicis and Performance Content COE vision. The Performance Content Strategy Director is accountable for the implementation of Performance Content solutions across Publicis media agencies to ensure seamless delivery of best practice and processes. This role will co-lead the development of Generative Engine Optimization (GEO) services and strategy, complimenting relevant SEO practices and adapting them to emerging Generative AI Search platforms. Ideal candidates will have a passion for the new AI Search landscape, embracing change with a positive and innovative mindset. Proven account management and cross-team collaboration skills are essential, along with experience in SEO, AI Search and digital media Responsibilities Practice Development[MC 1] [MC 2] Facilitates the best practices development/documentation and strategic processes of Performance Content services, particularly SEO a...Director, Performance, Strategy, Content, Leadership, Development, Business Services