Director, Paid Social Water Street - New York - Real Chemistry : Job Details

At Real Chemistry, making the world a healthier place isn't just an aspiration—it's our everyday reality. Our drive to transform healthcare is informed by our blend of deep scientific expertise, human-centred creativity, and AI-driven insights, fostering a unique environment where innovation thrives and our people are impact-obsessed. As a global agency, we provide a full suite of services across healthcare communications and marketing to our clients, including top players in the pharmaceutical and biotech industries.

Our Life at RealChem culture is rooted in our people—we believe we are best together and are committed to excellence for both our clients and colleagues. Whether you're a seasoned professional or just starting your career, if you share our passion for healthcare and connection, we invite you to explore our opportunities.

Discover your purpose. Embrace innovation. Experience Life at RealChem.

The Director, (Digital) Media Activation focuses on media buying and managing platforms and partnerships in digital media across multiple media channels/tactics. This role manages a team responsible for implementation.

You'll be the day-to-day partner to clients, planning & account teams, guiding and consulting the client on digital media best practices and innovative opportunities.

You will activate omni-channel, digital first marketing and advertising campaigns, leveraging your experience across programmatic, social, search and other media tactics. Experience in audience strategy and methods of utilizing data effectively to reach the right targets and measure impact is critical.

This is a hybrid role, based in any of our US offices—including New York City, Boston, Chicago, Carmel, or San Francisco—or remotely within the US, depending on team and business needs.

What you'll do:

• You'll be a primary point of contact with the client and internal teams when it comes to media activation, developing and maintaining meaningful and productive client relationships to ensure that strategic recommendations, deliverables and execution of paid media surpass client expectations.
• Partner with internal media planners, analysts and account leads in consulting clients.
• Provide proactive recommendations on research findings, campaign results, industry trends and innovation, competitive pressures to keep clients informed and manage programs upon best practices of programmatic media.
• Manage multiple client engagements of varying sizes in a fast-paced environment within the health/wellness/pharma industry and be part of an internal ecosystem that provides clients with digital expertise and innovation.
• Support the creation of thoughtful, clear, concise decks that translate business objectives and strategies into tangible media plans that achieve business goals.
• In partnership with the integrated media planning team, provide counsel and guidance to internal teams and with clients to advance their businesses and digital savviness.
• Demonstrate a passion for healthcare, digital and communications to help spot opportunities for the client to achieve greater success for their business.
• Help grow accounts by delivering exceptional results, supporting growth objectives of clients, and consulting on new digital opportunities.

• Oversee teams to ensure smooth orchestration of activities across multiple clients and ability to set-up, implement and activate media in partnership with media ops and planning teams.
• Support teams in resolving and troubleshooting day-today campaign and activation challenges.
• Oversee team campaign management across various platforms and show eagerness to learn new platforms (e.g., The Trade Desk, Deep Intent, PulsePoint, Facebook).
• Ability to translate data into business insights.
• Build close partnerships with media partners and understand the ecosystem from demand, supply, verification, measurement etc. to continually educate clients and internal teams and stay ahead of industry changes.

Who You Are:

• A leader – the knowledge, skills, and demeanor to guide, mentor and lead teams and assure that teams are delivering exceptional work for our clients.
• An omnichannel guru – understands performance marketing across all media practices (paid search, OLV/CTV, display, social, audio) and personalization; stays ahead of trends and tech within the digital industry.
• A cool cucumber – manages pressure from tight deadlines and guides teams through challenges to resolution.
• A strategic thinker yet also a DOER – thinks strategically and offers actionable recommendations to avoid setbacks and snags, focusing on solutions.
• Extensive attention to client service and account management in collaboration with internal teams.
• An excellent communicator – both written and verbal, including communicating with managers and clients when deadlines will not be met or challenges arise.

• 7+ years of experience managing media with hands-on experience buying on platforms, implementing, trafficking and optimizing media buys in multiple disciplines.
• Some experience in pharma/healthcare industry strongly preferred.
• Knowledge and some experience in planning or buying of social, search, display, OLV/CTV, audio, mobile and knowledge of some programmatic platforms.
• Experience with utilizing advanced data strategies to activate targeted media.
• Understanding of end-to-end media strategy, execution and analysis.
• Experience preferred with Martech platforms such as Veeva, Salesforce, and/or Adobe/Marketo and measurement tools.
• Great depth of knowledge on the full media ecosystem and key players (DSP, SSP, DMP, CDP, Analytics, Marketing Clouds, etc.).
• Ability to build relationships with internal teams, external media and tech vendors and to strengthen client relationships in delivering and building trust.
• Experience identifying organic new business; some exposure to new business pitch work preferred.

Pay Range: $125,000.00-$135,000.00

This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on job-related, non-discriminatory factors including but not limited to work experience, skills, certifications, and geographical location. The Company reserves the right to modify this pay range at any time.

Real Chemistry is proud to be Great Place to Work certified; check out what our people shared about our culture and workplace on our Great Places to Work Profile here.

We believe we can do our best when feeling our best, which is why we've put together a benefits program designed to give you the support you and your family need at every stage of life. Real Chemistry offers a comprehensive benefit program and perks, tailored to your region. Globally, this includes offices in our key markets with free snacks to keep you running all day long, generous holiday and paid time off, options for private medical, dental, and vision plans, and support in saving for the future. Other perks include mental wellness coaching and access to more than 13,000 online classes with LinkedIn Learning. Learn more about our benefits and perks at www.realchemistrybenefits.com.

Real Chemistry is an Equal Opportunity employer. We encourage motivated and qualified applicants to apply without regard to race, color, religion, sex, sexual orientation, gender identity/expression, ethnic or national origin, age, physical or mental disability, genetic information, marital status, or any other characteristic protected by law. Should you require accommodations throughout the interview process please let your recruiter know.

*Notice: Real Chemistry and its affiliates' names are being misused by scammers. Do not share personal or financial information or make payments to unverified sources claiming to be connected to Real Chemistry.

Apply for this job

Indicates a required field

First Name *

Last Name *

Email *

Phone

Resume/CV *

Are you legally authorized to work in the U.S.? *

Will you require visa sponsorship for employment at Real Chemistry? *

LinkedIn Profile

How did you hear about us? *

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is voluntary. Any information you provide will be confidential. Real Chemistry is an equal opportunity employer and does not discriminate on protected status. This includes details about veterans and disability status as applicable by law.