Director, Paid Social - Hawke Media : Job Details

Director, Paid Social at Hawke Media

Hawke was founded on the idea that every modern business needs a CMO-level expert to lead digital marketing efforts. We customize data-driven, performance-focused solutions to help launch, scale, and invigorate businesses of all sizes, industries, and revenue models. We're shifting the agency paradigm by putting client success ahead of our own. We've been featured in Forbes, Entrepreneur, INC, Business Insider, and CNN, and we can boast clients such as Red Bull, Verizon, Evite (and many, many more). We work hard and collaborate to create our dynamic culture.

• Lead the Paid Social team on day-to-day activities and participate in strategic media planning and execution.
• Train and guide the paid social team, including managing Associate Directors and Sr Managers where applicable.
• Provide Meta-specific knowledge and technical expertise to educate team members and grow client outcomes.
• Lead strategic social plan development in collaboration with other digital teams.
• Integrate social insights into overall planning, using data, research, and analytics to understand the role of social in larger media objectives.
• Oversee creation of media documents such as media plans, objectives and strategies decks, and related outputs.
• Stay abreast of industry trends and develop points of view related to social marketplace buying.
• Own learning agendas including testing methodologies, reporting requirements, and optimization standards to maximize campaign impact and efficiency.
• Forecast and manage project timing; communicate changes to managers and leadership.
• Serve as a primary resource for junior team members in conversations with internal/external partners and clients.
• Coordinate with client teams to ensure prioritization of projects and alignment with goals and objectives.
• Manage and develop team members, create growth plans, and set career goals; conduct performance reviews and identify training needs.
• Provide education on best practices, media principles, and social industry trends.
• Participate in interview processes for new team members.
• Focus on partnerships with channel partners across Meta, TikTok, Pinterest, X, and Snapchat.
• Take on high-spending clients and enterprise accounts (spending over 100k/month on platforms).

• 3+ years of paid social media experience, specifically with Meta
• Day-to-day technical skills within Meta
• Understanding of customer journey and marketing holistically
• Strong communication and relationship-building capabilities
• Thorough knowledge of advanced analytics and performance media
• Understanding of marketing principles, analytics, and concepts
• Experience buying ads on Facebook and Instagram; additional platforms preferred
• Exposure to advanced targeting/retargeting tactics in social
• Experience owning the full social strategy process with partners, clients, and internal stakeholders
• Excellent verbal and written communication; able to present and sell ideas internally and to clients
• Comfort managing budgets and investment levels in social media
• Strong cross-department relationship navigation
• Leadership and supervisory experience in developing media professionals

• Competitive base salary
• Equity participation in select transactions
• Health, dental, vision, and 401(k) with company match
• A results-driven, entrepreneurial culture with high visibility to the CEO

• Seniority level: Director
• Employment type: Full-time
• Job function: Other
• Industries: Advertising Services