Director, Paid Social - Avast Group : Job Details

We are looking for an experienced, results-drivenDirector ofPaidSocial to lead the strategy, execution, and optimization ofpaidsocialcampaigns across Gen Digital's brand portfolio. This role is critical to driving customer acquisition, engagement, and growth across global markets, leveraging our strength in cybersecurity and identity protection.

This leader will not only scale performance but harness AI and automation to dramatically improve speed, reduce manual effort, and reinvent how paid social is executed. You will build and mentor a high-performing team that tests boldly, moves fast, and continuously finds new ways to unlock growth through smart data and AI-driven workflows.

This is a role for asenior leaderwith the confidence and credibility to break down silos, challenge legacy processes, and champion a culture ofcuriosity and experimentation.

Build and implement innovativepaidsocialstrategies that maximize business growth while leveraging AI tools to automate workflows and accelerate speed to market.

Identify and deploy AI-powered solutions for campaign build, asset production, targeting, bidding, and real-time optimization.

Foster a collaborative, high-performing culture that champions experimentation and continuous learning.

Own performance KPIs forpaidsocialchannels, analyzing campaign data to identify trends, optimize ROI, and scale winning tactics.

Implement rigorous testing plans and A/B frameworks to drive creative and audience innovation.

Manage multi-million-dollarpaidsocialbudgets across brands and markets.

Ensure optimal allocation of spend to deliver efficiency, scalability, and growth.

Partner with brand marketing, creative, analytics, and global market teams to ensure alignment on messaging, creative execution, and audience strategy.

Champion integration with broader DTC/GTM strategies to maximize synergy.

Stay ahead of evolvingsocialplatform capabilities, AI advancements, algorithm changes, and consumer trends.

Identify new opportunities to test emerging channels and creative formats.

Deliver regular, actionable performance reporting to stakeholders.

Translate complex data into clear insights and strategic recommendations.

Build strong partnerships with key external partners like Meta, TikTok to gain early access to new tools and betas.

Serve as an internal advocate for best-in-classpaidsocialpractices.

Lead, inspire, and develop a team ofpaidsocialspecialists who thrive on curiosity and rapid experimentation.

7+ yearsof experience insocialmedia marketing, with deep expertise inpaidsocialand a track record of delivering measurable growth at scale.

Proven track record in a senior leadership role driving globalpaidsocialstrategy for large-scale, multi-brand organizations.

Experience managing performance -driven paid social budgets of $20M+, with strong ROI across global markets.

Demonstrated success translating social performance wins into broader marketing channel strategies.

Hands-on experience with AI tools and automation to streamline processes, boost productivity, and enhance campaign performance.

Demonstrated success managing international paid campaigns and adapting to local market nuances.

Strong strategic thinker with experimental mindsetand deep understanding ofsocialalgorithms, platform best practices, and performance marketing principles.

Highly analytical, with the ability to interpret complex data and translate it into actionable plans.

Excellent communication skills; able to influence and collaborate effectively across diverse, cross-functional teams.

Proven ability to inspire, lead, and develop high-performing teams.

Passion for staying ahead of digital marketing trends, AI-driven marketing, and creative experimentation.

Gen Digital is a global leader in consumer cyber safety and trust solutions. Our iconic brands, including Norton, LifeLock, Avast, and others, protect millions of customers worldwide. We operate at the intersection of privacy, identity, and security — empowering people to take control of their digital lives.

At Gen, you'll have the opportunity to make a meaningful impact at scale — driving growth for some of the world's most trusted brands in cyber safety. You'll be part of a dynamic, collaborative team that embraces innovation and empowers you to deliver bold, data-driven results.

Gen is proud to be an equal-opportunity employer, committed to diversity and inclusivity. We base employment decisions on merit, experience, and business needs, without considering race, color, national origin, age, religion, sex, pregnancy, genetic information, disability, medical condition, marital status, sexual orientation, gender identity or expression, military or veteran status, or other unlawful factors. Gen prohibits discrimination based on these protected characteristics and recruits talented candidates from diverse backgrounds.

We consider individuals with arrest and conviction records and do not discriminate against employees for discussing their own pay or that of other employees or applicants . Learn more about pay transparency .

To conform to U.S. export control regulations, applicant should be eligible for any required authorizations from the U.S. Government.

Gen is a global company dedicated to powering Digital Freedom through its trusted consumer brands including Norton, Avast, LifeLock, MoneyLion and more. Our combined heritage is rooted in providing financial empowerment and cyber safety for the first digital generations. We bring award-winning products and services in cybersecurity, online privacy, identity protection and financial wellness to nearly 500 million users in more than 150 countries. We're always looking for smart, fearless and dedicated people. Together, we have a collective passion and vision to power Digital Freedom by protecting consumers and helping them grow, manage and secure their digital and financial lives.

When you're part of Gen, you have access to a range of resources and support to ensure you can do your best work and live your best life. This includes flexible working options with generous time off and competitive benefits and compensation packages.

Inclusion is foundational to how we do business because we know the greatest ideas and results come from our unique perspectives and differences. We strive to create a safe, inclusive environment where you can bring your whole self to work. Team members are valued, respected and celebrated for who they are in a meaningful and exciting atmosphere. Gen is an equal employment opportunity employer. Employment decisions are based on merit, experience and business needs.

If this sounds like you—Gen has a dynamic, supportive culture with core values that celebrate inclusion, promote teamwork and encourage every team member to contribute and grow—join us!

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*LifeLock identity theft protection is not available in all countries.