Director, Paid Search - The Estee Lauder Companies : Job Details

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The Director, Paid Search will support the business in North America and play an important role in accelerating our online business. This individual will join a team of growth marketers transforming our brand.com business and aiding in developing critical marketing capabilities for ELC.

• Own the strategic approach and oversee the execution of paid search investment across ELC's NA brand portfolio to accelerate growth, new customer acquisition, brand recognition and channel efficiency.
• Develop paid search portfolio roadmaps to drive new-to-file customer growth at an effective and efficient ROAS.
• Partner with Brand & internal stakeholders to strategize for key marketing moments (product launches, promotions) and ensure a seamless customer experience across touchpoints.
• Analyze performance data to identify growth paths, trends, and optimization opportunities across brands.
• Define and lead implementation of experimentation roadmaps, testing new strategies to update and develop best practices.
• Lead and develop a team of paid search marketers to drive strategy and ensure executional excellence.
• Identify opportunities to reduce manual effort and increase returns through automation and AI.
• Oversee the relationship between paid and organic search to identify synergies and optimization.
• Collaborate cross-functionally with marketing channel leads for real-time optimizations across the marketing mix.
• Deliver actionable insights from paid search performance to senior stakeholders, tying channel results to macro business goals.
• Serve as a key stakeholder in brands' annual media planning and budget processes.
• Develop macro and tactical media plans with ELC's media agency, modeling scenarios to drive online and omnichannel growth.
• Pivot and optimize plans based on real-time performance.

• 10+ years of hands-on experience in performance marketing, primarily in Paid Search.
• Experience with tools such as Skai, SA360, Google Analytics, Looker, and Google Merchant Center is required.
• Excel proficiency (vlookups, pivot tables, data visualization) is preferred.
• Agency experience highly preferred.
• Experience in the retail vertical is a plus but not required.
• Self-starter with the ability to take initiative and work independently.
• Strong work ethic and reliability in meeting deadlines and achieving goals.
• Clear and concise communication skills, both written and verbal.
• Proactive problem-solving and ownership mindset.
• Ability to stay organized and productive in a fast-paced environment.

The anticipated base salary range for this position is $120,550.00 to $208,200.00. Exact salary depends on experience, skills, education, and budget. Salary may vary by geographic location.

In addition to base salary, this position is eligible for a bonus program and a share incentive plan. The Estée Lauder Companies offers a variety of benefits including health insurance, wellness programs, life and disability insurance, retirement plans, paid leave, education-related programs, paid holidays and vacation, and other subsidies.

It is the company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, disability, or any other characteristic protected by applicable laws. Reasonable accommodations will be provided as required by law.

• Seniority level: Not Applicable
• Employment type: Full-time
• Job function: Marketing and Sales
• Industries: Personal Care Product Manufacturing