Director of University Marketing - Confidential : Job Details

Director of University Marketing

About the Company

Distinguished state university

Industry Higher Education

Type Educational Institution

Founded 1865

Employees 1001-5000

Categories

• EdTech
• Education
• Higher Education
• Universities

Specialties

• Over 100 majors
• Nursing
• Psychology
• Communications
• Business
• Recreation & Sport Management
• Construction Management
• Music
• Athletic Training
• Human Resource Development
• Criminology
• Aviation
• Technology
• Education

About the Role

The distinguished university is excited to invite applications for the position of Director of University Marketing. In this pivotal role, you will spearhead our strategic marketing and branding initiatives aimed at enhancing student acquisition, retention, and brand strategy. The ideal candidate will craft and execute a comprehensive multi-year enrollment marketing plan, oversee engaging media campaigns, and manage our website and digital platforms to optimize recruitment efforts. This position demands a data-centric mindset, the capability to align marketing efforts with institutional objectives, and a high level of proficiency in digital marketing, including SEO, SEM, social media, email campaigns, and analytics.

The Director will play a key leadership role, managing a talented creative team and collaborating with various stakeholders to amplify marketing initiatives. We seek a candidate with a Bachelor's degree in marketing, communications, or a related field, with a Master's degree preferred, and a minimum of 7 years of relevant experience in enrollment marketing or marketing management within higher education. Exceptional leadership, communication, and interpersonal skills are essential, along with expertise in working effectively with diverse communities. The perfect fit will have a solid record of team management, proficiency in Microsoft Office and related applications, and a keen interest in current marketing trends and technologies. Responsibilities also include partnering across campus to generate compelling content that upholds our brand message from prospective student to alumnus.

Hiring Manager Title Vice President for Enrollment Management

Travel Percent Less than 10%

Functions

• Marketing
• Education/Academic Administration
• Non-Profit Management