Director of Strategic Product Marketing - Clark-Reliance : Job Details

Director of Strategic Product Marketing - PurityWhat is the Director of Strategic Product Marketing? Reporting to the VP & GM for the Purity business, the Director of Strategic Product Marketing provides the direction needed to hone, refine and grow the Purity business' brands. The Director of Strategic Product Marketing is responsible for planning, executing, and optimizing marketing strategies that drive awareness, engagement, and lead generation among current and prospective customers. This role requires a strategic thinker with a strong grasp of digital marketing, creative content generation, brand management, and analytics that can be applied across all Purity business' brands. Purity BrandsOil Filtration Systems LLC specializes in the purification of lubricating oils to ensure the reliability of industrial rotating equipment such as turbines and compressors. Our products include vacuum dehydration oil purification systems, varnish removal systems, and various filtration systems designed to remove contaminants including water, particulate, varnish, and entrained gases from lubricating oils. Enervac International ULC: provides advanced solutions for transformer oil purification, essential for electricity transmission and distribution. We also offer SF6 gas recovery and purification systems for electrical equipment, ensuring efficient and environmentally acceptable processing. Our products include transformer oil purification systems, dry air systems and various SF6 applications. Anderson Separator: Anderson Separator is renowned for its natural gas purification systems used in gas turbine generators and steam separators for industrial boilers. Our mechanical separators are designed to remove aerosol and particles from steam and natural gas with high efficiency. Anderson Separator also manufactures ASME pressure vessels and provides solutions for the steam, compressed air, petrochemical, and natural gas markets. What We're Looking For The ideal candidate will have a Bachelor's degree in Marketing, Business, Communications, or related field and five years of B2B marketing experience, preferably in a manufacturing or engineered products environment. Duties and ResponsibilitiesMarketing Strategy & Planning:

Develop and implement comprehensive B2B marketing strategies aligned with business goals.

Identify target markets, customer personas, and key value propositions.

Identify potential acquisition targets that complement our product portfolio and strengthen our market position.

Develop and execute integration plans including market segmentation, product portfolio alignment and pricing.

Collaborate with cross-functional teams (Sales, Product, Leadership) to align marketing initiatives with business objectives.

Negotiate and manage contracts with marketing suppliers and service suppliers.

Develop and oversee annual marketing budget.

Assists VP/GM & VP Sales with sales forecasting.

Digital Marketing:

Oversee digital marketing campaigns across email, SEO/SEM, display advertising, social media, and marketing automation platforms.

Optimize digital channels to increase engagement, lead quality, and conversion rates.

Website Management:

Manage and optimize company website for UX, SEO, and lead generation.

Collaborate with developers and designers to ensure timely updates and performance improvements.

Track and report on web analytics to improve conversion funnels and content performance.

Content Generation & Creative Marketing:

Develop compelling B2B content including case studies, white papers, blog posts, videos, infographics, and email campaigns.

Lead content calendar planning and execution to support campaigns and brand messaging.

Ensure consistency in tone, messaging, and design across all materials.

Product Marketing Campaigns:

Plan and execute go-to-market strategies for new product launches and updates.

Create product positioning, messaging, and sales enablement tools for B2B audiences.

Conduct competitive analysis and market research to inform campaigns.

Marketing Analytics:

Measure performance of marketing initiatives and campaigns using tools such as Google Analytics, HubSpot, Salesforce, or other CRM/MA platforms.

Provide actionable insights and reports to guide strategy and budget allocation.

Establish KPIs and benchmarks for ongoing campaign optimization.

Brand Management:

Ensure brand consistency across all touchpoints, materials, and communications.

Develop brand guidelines and manage their implementation across internal and external stakeholders.

Enhance brand reputation through thought leadership, PR, and strategic partnerships.

Product Management:

Conduct market research to understand customer needs, market trends and competitive landscape.

Utilize data and market insights to inform and guide product strategy and positioning.

Develop and implement pricing strategies to maximize profitability and market share.

Marketing Communications and Events:

Participate and plan promotional events where prospective customers meet - conferences, trade shows, speakers' bureaus and industry relations programs.

Oversee distribution of literature.

Develop, proof, and disseminate customer and channel communications.

• Comply with policies, procedures, standards and rules of the Company.
• Maintain work area in a clean, orderly and safe manner.
• Punctual, regular and consistent attendance.
• Perform all other job-related duties as assigned.

Required Experience and Education Bachelor's degree in Marketing, Business, Communications, or related field. Able to read, write, and follow verbal instructions in Standard English.

• Five years of B2B marketing experience, preferably in a manufacturing or engineered products environment.
• Strong project management skills with ability to manage multiple priorities.
• Proficiency in marketing technology tools (e.g., Click Dimensions, Dynamics, Google Analytics, Wix).
• Excellent written and verbal communication skills.
• Creative thinker with a data-driven mindset.
• Proficient in MS Office products.
• Technical knowledge of the content management solution, Microsoft Dynamics CRM experience preferred.
• Experience with marketing design software preferred (Canva, Photoshop, etc.).

Physical and Technical Environment

• Minimal lifting up to 25 pounds occasionally.
• Must be able to sit, stand, walk, reach with hands and arms, bend and stoop in a normal office environment.
• Ability to routinely travel throughout multi-floor office and shop area, walking, climbing stairs, utilizing elevator.
• Occasional travel required, exposure to varying environments and cultures at the job site, changing deadlines, strict time constraints.

Benefits and Perks

• 401(k) & company match
• Employee Referral Bonus Program
• Tuition Reimbursement
• Career Development Opportunities
• Training Opportunities
• Paid Holidays
• Medical, Dental, and Vision Benefit Plans
• Wellness Programs
• Paid Vacation
• Sport Leagues
• Sporting Event Ticket Giveaways

About Clark-RelianceClark-Reliance is a world class manufacturing company, serving customers in over 120 countries in the power generation, refining, gas processing, and chemical industries. The company is dedicated to supplying the largest and broadest product line in the instrumentation industry for all types of measurement and control. Key acquisitions over the last few decades have solidified Clark-Reliance as a leader in the separation and filtration industries as well. Note: The statements above are intended to describe the general nature and level of work being performed by people assigned to the job. They are not construed to be an exhaustive list of responsibilities, duties and skills required of personnel in the job. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer. Equal Opportunity Employer- M/F/Disabled/Vet Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.